This guarantees repeat loyal customers, a safe working environment, quality workmanship, on-time deliveries, empowered and accountable employees, and an above-average profit margin. It is usually better to wait for or seek another opportunity than to rush into the present opportunity without performing due diligence'whether buying a car, house, or company …

There are important tasks that must be done promptly, unimportant tasks that must be done promptly, important tasks with no particular rush, and unimportant tasks with no particular rush; and sometimes there are things that seem crucial but may not need doing at all. Some grow to eight employees at …

Know where you want to go and let others know where you want to go, too. It s hard to become the best player in a given field, because the title of best is subjective and difficult to evaluate. For most of us, our desires about where we would like …

It s your unique selling proposition in comparison to those of other players. New articles in all lines of trade are constantly appearing. Save up your hard-earned cash if you're thinking of becoming a manufacturer; this category is a veritable cash-guzzling machine. Bankers prefer to lend to companies that are …

Training is the best method to encourage and make your people feel comfortable about changing and improving their game. It's better to tell customers one thing likely to be important to them rather than everything that may be important about the product. A manager may use all three styles, switching …

Many men fail because they undertake a business without considering whether there is room for it; others because they do not thoroughly establish themselves in the place, making no effort to get a constituency; and yet others because they do not keep the goods that are in demand, or do …

Instead, the value of each resource varies according to its role within particular combinations and how it interacts with other resources in each combination. In order to improve production results, install simple productivity systems to help your managers, supervisors, and foremen look ahead and think about what's required to keep …

Bonds and bank loans are two sources of debt capital. At your regular company, team, or project meetings, pick out several people to recognize for a job well done. Your success is an result of how much you do for others. Depending on your industry and the software you are …

Most small companies hire people with potential and then let them learn on their own by watching others. Use your profitable business as a stepping stone into other businesses, strategic alliances, joint ventures, and investments, such as real estate, exclusive distribution agreements, rental companies, or any additional services that complement …

Your team members need to know where they stand in order to meet your goals and expectations. No man with common ability and industry who puts the half or even the quarter of these ideas into practice can possibly fail. Newspapers boom themselves in like manner by publishing their enormous …

So it's your job to let go and get them doing what you pay them to do. Or worse, that they will tell you and the rest of the world how they feel? Partners are like any other investor, and it would be a rare one who would come on …

Positioning is how you are compared to your competitors in consumers minds. Wooden nutmegs and shoe-peg oats have duly advertised the shrewd ways of the people of Connecticut. For every unsatisfied customer who complains, many others quietly leave and never come back. Conversely, it may be too far ahead of …

Here's how. And don't discount the value of your own opinions and thoughts, because they count for a lot. It s definite, comprehensive, and clear. You can't rely on someone else to care about your finances as much as you do.

Creating a Culture of Excellence in Marketing

You can use a password-protected website to post your plan and then simply give people the web address and the password. They act and think like leaders. The approach selected may be affected by the downstream market strategy. It provides proof that the high and mighty can be humbled and …

Every piece of content should have the user in mind. This also applies to SEO. You can't create your next piece of content, or carry out keyword research, without knowing your audience. In PPC, if the conversion rate is too low, the gained value may be less than the invested …

Now, this is an important issue to be addressed. High-quality thought leadership content is good for winning, keeping, and growing business. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able …

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. If you're a relatively new blog & would be willing to write a blog post for the sake of getting …

Leave room for eventual hosting upgrades should your site make significant gains in popularity. It is vital for you to understand-even if at only a basic level-how search engines work, as they are not all created equal, nor do they produce identical search engine results pages (SERPs). To reach consumers …

SEO's journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Even if you have a site already, it …

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a …

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Consumers often examine sets of product attributes across an array of brands. Google Webmaster …

SEO takes some time. There's no legitimate way around that. But SEO is also not a one-and-done activity. You can't SEO a website and call it good. If you want to stay competitive, then SEO shouldn't stop just because you've started seeing results. Don't stuff content with keywords - it's just …

Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. Getting to the top of search engine results often requires multiple factors to work in your favor. Mobile content should be short, useful, interesting, and easy to navigate. There's never …

Consumers want to purchase brands from companies that understand the importance of not harming the earth or people. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or "spiders," which visit …

Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. It takes time for Google to recognize your website and assign it the authority it deserves. It …

Some people say that “SEO is dead”. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Browse your own site for a while and try to click on …

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? The visual content …

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing …

There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition …

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events …

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and …

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good …

True to form, Google is always changing, tweaking, and improving its algorithm. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google …

Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk …

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and …

Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. . If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's …

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. If you are using …

Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates …

A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that …

If you don’t know how to properly do it, then you are going to fail. In many cases, you will fail remarkably well. In fact, here are a few ways in which SEO tends to fail and what you can do to stay on top of things. Building a …

You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these …

Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Make sure that all of your web pages can be indexed …

t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale …

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Adding your site to any web directory just to get a backlink will have a negative effect …

Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work! Real value …

Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. The key to quality SEO is all about research research research. Twenty years ago, the World Wide Web as …