However, even high-end audiences like to believe that they are getting a deal. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Choose keyword frequency over keyword density. Google bot explores the website by tracking links …

They view Research suggests that negative comparative ads typically result in lower believability of the advertising claim and may result in less favorable attitudes toward the brand. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn't …

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. Major problems might need a different approach, including getting a second SEO opinion …

You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to …

Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. When you do …

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. Search engine algorithms are designed to detect content that was written for …

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. But …

If you command authority in your specific niche, Google will always see you as an important asset. This is where the confusion comes in. There are simply no shortcuts in SEO anymore – you can’t just jam a random site on top of search results. Maybe a little bit of …

We recommend page titles are between 10 and 60 characters. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Search engines will eventually find your site online, but that can take a while. To speed everything up, you …

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Link-building can also come from building a targeted …

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. A Google research recently revealed that four out of five …

Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. 99% of …

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you …

Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as …

The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it …

Get contextual links to your site that’ll boost your organic performance on search engines. Search is the #1 driver of traffic to content sites, beating social media by more than 300% The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty …

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website …

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. The world is always changing, and you have to keep up. If you do, the rewards can be great. Dynamic serving takes a …

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and …

If search users commonly misspell a keyword, you should identify and use it. The crux of any quality site is the content it creates and the connection that content has with its client and fan base. Fourteen percent of searches are followed by a second, more specific search (called a …

To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same …

You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. Personalization is one of the most talked about frontiers in search. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above …

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …

Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on …

Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links …

Your blog posts shouldn’t be treated equally. Only select the posts that had the biggest positive impact on your business. Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer …

Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked …

Each listing on the SERP has three core components, which include the page title, page description, and page URL. You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best …

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search …

Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they …

As we discovered earlier, if your search result is more compelling than those around it, searchers very well may click on it if it’s within the cluster they’re evaluating, even if it isn’t ranked highest. The overall objective of SEO is to optimise a website for search …

Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. Keywords should appear in important on-page elements like the page title, heading, image alt text …

Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start …

Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal …

A wealth of data is available from simply looking at the search results. When you search for the queries you’re targeting, you can see exactly what sites the search engines think are the most relevant for those queries and how they stack up. You don’t merely want people …