But most Fortune 500 companies have training systems to ensure they maximize their return on employees. The process will teach you a lot about your business that you are unlikely to learn by any other process. You may need to include a particular reference number, for example. Push strategies are …

They are also of limited use when the options they map have wide divergencies in probability or value. Ask yourself those same two questions. Jay Gould began in that way, and forty years later satisfied certain doubters of his financial standing by showing them certificates of stocks worth $80,000 …

A sales manager can redirect the activities of salespeople immediately, and an accounting manager can make immediate changes in bookkeeping practices. In push strategies, manufacturers promote their product to intermediaries by offering, for example, free in-store promotional displays and price discounts, in an effort to get them to carry and …

Your website, your packaging, and your marketing campaign should let people know what to expect when they purchase your products. Depending on your business and what you intend to use your plan for, you may need a very different type of business plan from what another entrepreneur needs. If your …

What you GET is a RESULT of what you GIVE! The feelings of arm s-length investors may not be so important, but if you mislead them in your plan, you may open yourself up to accusation of misrepresentation. With your top customers, you should still attempt to build relationships via …

Intelligent, experienced financiers will see them anyway. She calculated that, when taking all paperwork into account, she spent roughly an hour on each transaction no matter how large or small. Think of a CPA. If you become popular, the people will come to you; but at first you must go …

Your company is up and running and you have people employed to help you keep it going. An exchange medium'minerals, spices, cash, or something else'has typically been used to attach value to items being exchanged. The number two reason employees don't accept responsibility is that their boss doesn't really trust …

Nobody wants to lend you money if they don t know exactly why you need it. You need the variety and breadth of experience and skills a board (of directors or advisors) brings to the table. Your unique approach to solving the problem, if it s not easy to imitate …

Straight-line depreciation allocates an equal share of cost to each year, while accelerated depreciation expenses a higher proportion of cost in the early years, when an asset may be more useful and maintenance costs are lower. Do you have employees whose purpose seems to be to make your life miserable …

Effective leaders stand up and say: 'Here's where we're going, and here's how we'll make it happen.' Effective leaders have a vision people get excited about, instead of the standard: 'Work hard and we'll see how it comes out, and if we do well, maybe you'll get to keep your …

This can be measured in terms of interest rates and shares of ownership, as well as in time, paperwork, and plain old hassle. You let the customer know your new pricing structure. Put the highest priority items at the top. When you vision to borrow the management consultant s trick …

Good training involves interaction, doing, coaching, and feedback. Cultures vary widely; in some, executives are aloof while in others they are more accessible. People are motivated for their reasons, not yours. This creates too much capacity for the total work available in any marketplace, which causes a downward price pressure …

With written systems in place, you free up time to concentrate on real business growth opportunities, like converting repeat customers into loyal customers, seeking joint business ventures, looking for ways to maximize your bottom-line profits, motivating and inspiring your people, and finding time to enjoy the benefits of business ownership …

You may also look for independent contractors for key positions. Keep in mind, however, that the same thing is true for online consulting as for freelancing you re directly trading your time for money. The best general is General Details. You built your friendships by spending quality time with them …

If you are starting out without much money, choose something which is relatively low-cost per unit ' first because buying stock will cost you less, and second because in a tough economic climate people are reluctant to shell out for high-ticket items, at least not without carefully thinking about it first …

A useful business plan can be any length, from that scrawl on the back of an envelope to more than 100 pages for an especially detailed plan describing a complex enterprise. To stay in touch with your entire customer list, you must contact every target on your entire customer list …

The real rate of interest is the compensation a lender theoretically would require to make a risk-free loan in an inflation-free environment. Small business isn't the only game in town; in some cases, it isn't even the best option available. Sometimes the government really does want to help. Depreciation is …

In this case, even though the margins will be smaller than they would if you were buying larger quantities, you will still make a profit on each sale. Every employee on your project team needs to know what they're responsible for and when they're successful. Equity is the value of …

Once you have determined whether you can launch and run a business for $20,000, $200,000, $2 million, or $200 million, you will be able to consider the various funding sources. While accounting systems would need to be agile in making information available on a continuous basis to support …

Do not trust the work to your friend, relative, or clerk. But you can also offer your expertise, distribution channels, location, contacts, customer base, sales force, engineering talent, management skills, excess line of credit, financial strength, or banking connections. If you are having trouble getting funding for your venture under …

The justification of interest lies in the fact that men prefer present goods to future goods--a bird in the hand is worth two in the bush--and interest is the difference in value between the two at the present moment; it is time value. These positions commanded salaries all the way …

Do not give him the idea that you have no interest in the business except to get your salary, and no time to spare him except what you are paid for. Finding a mentor or another entrepreneur who has built a business of his or her own can give you …

Scarcity, however, can also generate a higher demand, so you may have a marketing plan to release products at intervals and let the demand and the desire build. There are opportunity, purpose, grit, push, pluck, but no fate. Various policy measures have been conceived and generously funded based on market …

Through your vision, you should express your ideals and what you wish to accomplish on a larger scale than just within your organization. Today, everyone is looking to save time, so products and services that help people do that are valuable. Even arranging and naming computer folders and files by …

Less money can be spent on media time and space purchases because the company spends the majority of the advertising budget on production of the advertisement. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the …

It is all about your site's visibility. When the company successfully achieves such a position, it can gain a strong competitive advantage. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don't fully understand them. The biggest difference between traditional …

On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language. As …

However, even high-end audiences like to believe that they are getting a deal. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Choose keyword frequency over keyword density. Google bot explores the website by tracking links …

They view Research suggests that negative comparative ads typically result in lower believability of the advertising claim and may result in less favorable attitudes toward the brand. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn't …

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. Major problems might need a different approach, including getting a second SEO opinion …

You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to …

Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. When you do …

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. Search engine algorithms are designed to detect content that was written for …

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. But …

If you command authority in your specific niche, Google will always see you as an important asset. This is where the confusion comes in. There are simply no shortcuts in SEO anymore – you can’t just jam a random site on top of search results. Maybe a little bit of …

We recommend page titles are between 10 and 60 characters. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Search engines will eventually find your site online, but that can take a while. To speed everything up, you …

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Link-building can also come from building a targeted …

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. A Google research recently revealed that four out of five …

Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. 99% of …

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you …

Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as …

The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it …

Get contextual links to your site that’ll boost your organic performance on search engines. Search is the #1 driver of traffic to content sites, beating social media by more than 300% The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty …

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website …

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. The world is always changing, and you have to keep up. If you do, the rewards can be great. Dynamic serving takes a …

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and …

If search users commonly misspell a keyword, you should identify and use it. The crux of any quality site is the content it creates and the connection that content has with its client and fan base. Fourteen percent of searches are followed by a second, more specific search (called a …

To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same …

You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. Personalization is one of the most talked about frontiers in search. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above …

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …