Writing solid website content is challenging, but not impossible. With planning, focus, and proper resource allocation you can create excellent content that entices readers and engages website visitors. We all started out as novices at one point; if you encounter one, be encouraging! Think like a customer, not the business …

And, yes, this is much easier said than done. Paid search is still search. Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user. You can initiate a productive relationship with market leaders …

SEO is not rocket science (or anywhere close to it). If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of …

Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has …

Check the hosting and registration information of any website by doing a Whois lookup. This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google's spider algorithms to crawl. They create an individual page for …

To attract online attention for your business, you can't just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). SEO criteria frequently changes and becomes more …

While search engines have gotten much better at identifying these spammy sites, and filtering them out of their search results, they can still pose a problem. In general, the more you know about your competitors, the better. On the way out, one person said, If you are creative, you might …

This is why when Google considers your content as "thin content", it penalizes your website and consequently, this harms your SEO. The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties …

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! For all intents and purposes (and if you reside in …

If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. Whether you are a local business or have multiple bricks and mortar stores, you are likely to get …

Each vendor has its own interface. Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Most SEO's (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Look at who is on top, then …

Most people access the internet from a smartphone rather than a desktop or laptop computer, especially younger individuals. In the beginning, search engines could handle only a limited range of indexing possibilities. You may also need to enhance the application from time to time. Only the descriptive link text is …

Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is " a file where you can list the web …

Repeatedly seeing a specific visual image, headline, copy, or tagline helps to embed a brand into a person's long-term memory. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. If …

To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it …

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. These are important considerations to take into account when planning out a product rewrite project. Some …

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). A product or brand with a high positive image retains control …

A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating to Google that the first result didn’t provide much value. If you don’t …

That is what it’s all about. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your …

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are …

Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Too many times websites lose the interest of readers …

Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. aying …

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. Although many …

Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a …

How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. While there’s no denying the power …

Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may …

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than …

Majestic’s Trust Flow is representative of link relevancy and ‘trust’. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Increasingly Google is moving away from giving keywords top priority when …

Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong …

Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. The semantic analysis of a link’s value does go deeper than just the anchor text The …

Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier it will be for them to explain why they are linking to your website. Many SEO campaigns start with keywords – knowing what …

Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. When a user visits a search engine, they type words into the search box to find what they are looking …

Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases …

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. Producing content for search engines is also content marketing, list building, and relationship marketing. The process is iterative, so …

Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. Fast web pages …

A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Helping search engines know what …