Now, this is an important issue to be addressed. High-quality thought leadership content is good for winning, keeping, and growing business. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able …

Topical search engines are also referred to as specialty search engines. For sites that come up on the first page of a search or within the top ten, web traffic increases ninefold. Trends come and go, but money makes traffic happen the fastest. Google counts thousands of PhDs as employees …

The media you use to deliver your marketing messages, such as mobile devices, Web sites, television ads, or postcards, are useless unless you combine them with actions that lead to specific objectives. Quality images, tagged with good keywords, can also help your rankings with search engines. Every week, you should …

If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. When done well, content marketing can contribute to boosting a site's …

Cookies placed on the individual's computer track the data points as he moves from site to site. Google doesn't like using the word 'penalty' but if your entire site is made of entirely of republished content - Google does not want to rank it above others who provide more of a …

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. If you're a relatively new blog & would be willing to write a blog post for the sake of getting …

Leave room for eventual hosting upgrades should your site make significant gains in popularity. It is vital for you to understand-even if at only a basic level-how search engines work, as they are not all created equal, nor do they produce identical search engine results pages (SERPs). To reach consumers …

SEO's journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Even if you have a site already, it …

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Also, you need to remember that to us, quality is subjective, but to Google, quality …

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a …

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Consumers often examine sets of product attributes across an array of brands. Google Webmaster …

Once you ensure that content is being read, focus your effort on making it valuable. If you fail to understand your customers' search behaviour, you are missing one of the most important parts of your audience. You discover these variations only from experience. Artificial intelligence will become more ubiquitous, so …

SEO takes some time. There's no legitimate way around that. But SEO is also not a one-and-done activity. You can't SEO a website and call it good. If you want to stay competitive, then SEO shouldn't stop just because you've started seeing results. Don't stuff content with keywords - it's just …

Buy a URL with your keyword in it and you were done. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Keywords are a critical component of the SEO strategy; optimizing your …

Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. Getting to the top of search engine results often requires multiple factors to work in your favor. Mobile content should be short, useful, interesting, and easy to navigate. There's never …

Consumers want to purchase brands from companies that understand the importance of not harming the earth or people. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or "spiders," which visit …

This sort of content stays fresh as new people come looking for information. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to …

Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. If you add all the data together, it’s hard to ignore social’s impact on traffic. When choosing keywords, be specific without being obscure. Never try to optimize for a …

There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly …

Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. It takes time for Google to recognize your website and assign it the authority it deserves. It …

The effect of such practices can benefit your site’s SEO enormously, making it firmly an issue for marketing professionals as well as IT. Clients have often asked me if it’s OK to ask for reviews from customers. Even if you aren’t working with clients, it’s an …

Sure, by itself, traffic is not going to make you any money. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. We all know that videos are a great way of keeping audience engaged and entertained. But …

We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You …

Some people say that “SEO is dead”. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Browse your own site for a while and try to click on …

Over the years, there have been many fundamental changes and updates to the ways in which Google, and other search engines, interpret their userrs queries. Ask yourself if people would even search for this content. Offsite references, reviews, and social links play a role in how your content performs on …

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? The visual content …

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. There are …

Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Heading tags are tags that are used for the creations of headings. The most important …

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing …

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Longer search phrases are the natural progression of the Internet population boom. As more and more …

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. You’ve seen what links you and your competitors have. Now it is time to start building up your profile …

There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition …

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try …

Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events …

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and …

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we …

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good …

True to form, Google is always changing, tweaking, and improving its algorithm. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google …

Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk …

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and …

Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. . If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's …

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. If you are using …

Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates …

Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will …

A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that …

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of …

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. If you think about it, having a Google Search Console, a Google My Business panel and a G …