This guarantees repeat loyal customers, a safe working environment, quality workmanship, on-time deliveries, empowered and accountable employees, and an above-average profit margin. It is usually better to wait for or seek another opportunity than to rush into the present opportunity without performing due diligence'whether buying a car, house, or company …

Social media and Facebook pages should also have a lot written about your company and your product. Then, several weeks later, because you didn't have enough time to properly supervise or train him, you discover he's not doing the job the way you want it done. If you offer consulting …

There are important tasks that must be done promptly, unimportant tasks that must be done promptly, important tasks with no particular rush, and unimportant tasks with no particular rush; and sometimes there are things that seem crucial but may not need doing at all. Some grow to eight employees at …

Know where you want to go and let others know where you want to go, too. It s hard to become the best player in a given field, because the title of best is subjective and difficult to evaluate. For most of us, our desires about where we would like …

It s your unique selling proposition in comparison to those of other players. New articles in all lines of trade are constantly appearing. Save up your hard-earned cash if you're thinking of becoming a manufacturer; this category is a veritable cash-guzzling machine. Bankers prefer to lend to companies that are …

Tell them your story. You may be asking for investments from friends and family you care about as well as putting your own life savings into the enterprise. Profit is financial gain or return from the use of capital. If you know for sure a competitor is going out of …

Push strategies are most effective when an item is an impulse purchase, brand loyalty is low, or when consumers already understand a product's benefits. All the books, lectures, videos, and meetings couldn't teach me the tactics I needed to win. They demand and get from almost all new product makers …

For example, call forwarding and call waiting are features; never missing another call is their benefit. As a result, they have lots of time to enjoy the benefits of a business that works for them. A brand extension is the introduction of a known brand into a new product category …

Training is the best method to encourage and make your people feel comfortable about changing and improving their game. It's better to tell customers one thing likely to be important to them rather than everything that may be important about the product. A manager may use all three styles, switching …

Many men fail because they undertake a business without considering whether there is room for it; others because they do not thoroughly establish themselves in the place, making no effort to get a constituency; and yet others because they do not keep the goods that are in demand, or do …

Instead, the value of each resource varies according to its role within particular combinations and how it interacts with other resources in each combination. In order to improve production results, install simple productivity systems to help your managers, supervisors, and foremen look ahead and think about what's required to keep …

A problem I often see as a speaker is that the agenda of the company I'm visiting includes training sessions led by the business owner, but no real hands-on learning happens. To determine your USP, it helps to think of the problem in your niche that you are trying to …

Bonds and bank loans are two sources of debt capital. At your regular company, team, or project meetings, pick out several people to recognize for a job well done. Your success is an result of how much you do for others. Depending on your industry and the software you are …

Most small companies hire people with potential and then let them learn on their own by watching others. Use your profitable business as a stepping stone into other businesses, strategic alliances, joint ventures, and investments, such as real estate, exclusive distribution agreements, rental companies, or any additional services that complement …

The reality is, however, that no matter how you disseminate a business plan, if someone wants to show it to anyone else, they ll do so. You should try to foresee times you ll need to borrow money and arrange a line of credit or other loan before you need …

To a typical consumer who s purchased her share of shoddy products from uncooperative manufacturers, it s encouraging to hear about a multimillion-dollar settlement of a consumer s claim against some manufacturer. Profit-driven business owners and managers know what they want. Even the simplest product has a number of unique …

A mistake here could be construed as a misrepresentation by an unsympathetic outsider. The Rolex reputation is the reason. These are written, measurable systems, goals, and targets for employees to follow. Ideally, you want a product or service that people will be prepared to buy without having to think too …

Your team members need to know where they stand in order to meet your goals and expectations. No man with common ability and industry who puts the half or even the quarter of these ideas into practice can possibly fail. Newspapers boom themselves in like manner by publishing their enormous …

So it's your job to let go and get them doing what you pay them to do. Or worse, that they will tell you and the rest of the world how they feel? Partners are like any other investor, and it would be a rare one who would come on …

Positioning is how you are compared to your competitors in consumers minds. Wooden nutmegs and shoe-peg oats have duly advertised the shrewd ways of the people of Connecticut. For every unsatisfied customer who complains, many others quietly leave and never come back. Conversely, it may be too far ahead of …

Every year employee taxes and worker's compensation insurance rates change. To increase the odds of this, bankers look for certain things in the businesses they lend to. An essential part of this is getting to know more about existing and prospective vendors and clients. Suppose the stroke oar on a …

If it is, the statement probably isn't saying anything particularly helpful. Business relationships have a number of soft and multiple effects that are difficult to measure and consequently difficult to divide among the involved business actors. Such efforts enhance the strategic importance of PSM. They are relentless and unbending and …

Here's how. And don't discount the value of your own opinions and thoughts, because they count for a lot. It s definite, comprehensive, and clear. You can't rely on someone else to care about your finances as much as you do.

Creating a Culture of Excellence in Marketing

You can use a password-protected website to post your plan and then simply give people the web address and the password. They act and think like leaders. The approach selected may be affected by the downstream market strategy. It provides proof that the high and mighty can be humbled and …

So plan to use purchased equipment for part of your collateral, but be ready to offer more. One way to lead is to offer the best price, service, or quality. Like it or not, you're not in the business you think you're in. You ll spot future trouble areas, identify …

If you've ever participated in a bake sale, been paid for a musical performance, or operated a baby-sitting, painting, or lawn-mowing service, you've been involved in a small business. You need accurate reports of what each part of your company's production costs are. If you were thinking about becoming a …

The algorithm may be applied to any collection of entities with reciprocal quotations and references. The newness of the product, the economy, and any other complicating factors should be reviewed when attempting to tie budgeting expenditures to marketing and communications objectives. You can also include "no follow" tags on the …

Every piece of content should have the user in mind. This also applies to SEO. You can't create your next piece of content, or carry out keyword research, without knowing your audience. In PPC, if the conversion rate is too low, the gained value may be less than the invested …

This is the method our client's employ and it's powerful. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are …

Now, this is an important issue to be addressed. High-quality thought leadership content is good for winning, keeping, and growing business. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able …

Topical search engines are also referred to as specialty search engines. For sites that come up on the first page of a search or within the top ten, web traffic increases ninefold. Trends come and go, but money makes traffic happen the fastest. Google counts thousands of PhDs as employees …

The media you use to deliver your marketing messages, such as mobile devices, Web sites, television ads, or postcards, are useless unless you combine them with actions that lead to specific objectives. Quality images, tagged with good keywords, can also help your rankings with search engines. Every week, you should …

If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. When done well, content marketing can contribute to boosting a site's …

Cookies placed on the individual's computer track the data points as he moves from site to site. Google doesn't like using the word 'penalty' but if your entire site is made of entirely of republished content - Google does not want to rank it above others who provide more of a …

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. If you're a relatively new blog & would be willing to write a blog post for the sake of getting …

Leave room for eventual hosting upgrades should your site make significant gains in popularity. It is vital for you to understand-even if at only a basic level-how search engines work, as they are not all created equal, nor do they produce identical search engine results pages (SERPs). To reach consumers …

SEO's journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Even if you have a site already, it …

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Also, you need to remember that to us, quality is subjective, but to Google, quality …

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a …

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Consumers often examine sets of product attributes across an array of brands. Google Webmaster …

Once you ensure that content is being read, focus your effort on making it valuable. If you fail to understand your customers' search behaviour, you are missing one of the most important parts of your audience. You discover these variations only from experience. Artificial intelligence will become more ubiquitous, so …

SEO takes some time. There's no legitimate way around that. But SEO is also not a one-and-done activity. You can't SEO a website and call it good. If you want to stay competitive, then SEO shouldn't stop just because you've started seeing results. Don't stuff content with keywords - it's just …

Buy a URL with your keyword in it and you were done. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Keywords are a critical component of the SEO strategy; optimizing your …

Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. Getting to the top of search engine results often requires multiple factors to work in your favor. Mobile content should be short, useful, interesting, and easy to navigate. There's never …

Consumers want to purchase brands from companies that understand the importance of not harming the earth or people. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or "spiders," which visit …

This sort of content stays fresh as new people come looking for information. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to …

Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. If you add all the data together, it’s hard to ignore social’s impact on traffic. When choosing keywords, be specific without being obscure. Never try to optimize for a …

There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly …

Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. It takes time for Google to recognize your website and assign it the authority it deserves. It …