If authority sites is so terrible, why don't statistics show this?

The algorithm may be applied to any collection of entities with reciprocal quotations and references. The newness of the product, the economy, and any other complicating factors should be reviewed when attempting to tie budgeting expenditures to marketing and communications objectives. You can also include "no follow" tags on the …

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Answered - your burning questions about SEM

This is the method our client's employ and it's powerful. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are …

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Lets look at our approach to ROI

Topical search engines are also referred to as specialty search engines. For sites that come up on the first page of a search or within the top ten, web traffic increases ninefold. Trends come and go, but money makes traffic happen the fastest. Google counts thousands of PhDs as employees …

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Don't forget SEM

If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. When done well, content marketing can contribute to boosting a site's …

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What everyone ought to know about analysis

Cookies placed on the individual's computer track the data points as he moves from site to site. Google doesn't like using the word 'penalty' but if your entire site is made of entirely of republished content - Google does not want to rank it above others who provide more of a …

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Understand about comment spam

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Also, you need to remember that to us, quality is subjective, but to Google, quality …

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When auditing your site, take time to think about SEO

Once you ensure that content is being read, focus your effort on making it valuable. If you fail to understand your customers' search behaviour, you are missing one of the most important parts of your audience. You discover these variations only from experience. Artificial intelligence will become more ubiquitous, so …

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Your stories don't have to be unusual and gripping

Buy a URL with your keyword in it and you were done. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Keywords are a critical component of the SEO strategy; optimizing your …

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Reasons why you cannot learn text links well

This sort of content stays fresh as new people come looking for information. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to …

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Lessons I learned about CTR

Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. If you add all the data together, it’s hard to ignore social’s impact on traffic. When choosing keywords, be specific without being obscure. Never try to optimize for a …

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Useful tips from experts in quality

There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly …

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Maybe meta tags will be a thing of the past

Over the years, there have been many fundamental changes and updates to the ways in which Google, and other search engines, interpret their userrs queries. Ask yourself if people would even search for this content. Offsite references, reviews, and social links play a role in how your content performs on …

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Are you planning to use your keywords for advertising?

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. There are …

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Increased Number of Unique Keywords

Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Heading tags are tags that are used for the creations of headings. The most important …

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An interesting and useful copy is no longer enough

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. You’ve seen what links you and your competitors have. Now it is time to start building up your profile …

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Stay Focused on the Long-Term

Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try …

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“Niche down” approach

With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we …

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Understanding the rationale behind competitor analysis

Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will …

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Preserve Your Valuable Links

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of …

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Mobile Searchers Use Shorter Keyphrases/Keywords

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. If you think about it, having a Google Search Console, a Google My Business panel and a G …

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How Website Speed Affects Rankings

The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build …

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Footer links are an excellent environment for usability

As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it …

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Clicks, Conversions, & Customers

According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. Two things stand out when it comes to technical SEO; the page speed and …

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The bottom navigation bar is an anchor link bonanza

People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. As touched upon before - backlinks are simply links from other websites directing …

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Make certain that Googlebot can index your pages correctly

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. The readability of your content has …

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Keep Your Content Simple

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

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Be very sure of what you are writing

The meta keywords tag allows you to provide additional text for search engines to index along with the rest of what you’ve written on your page. Meta keywords can emphasize a particular word or phrase in the main body of your text. In Google search, a headline with a …

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Recognize Your Site’s Good and Bad Links

Effective search acquisition begins with learning more about your customers and what they’re searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target …

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Essential indexes for your backlinks

Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate …

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Voice Searching Matters

The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google …

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Try to get reviews and respond to them

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Sites that aren’t optimized for user intent and mobile SEO will fail. It’s all very well to know …

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Publish The Usual Static Pages

You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean …

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