A good lawyer can help you

The accounting calculations and measurements are not a neutral model of the activated resources, but are the outcome of complex constellations of management choices. Even if your plan excites initial interest, it may receive only a few minutes of attention to begin with. Eventually, the consumer may face financial ruin …

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Managing Advertising

I successfully use advertising in specific industry trade magazines to sell my books, speaking services, and business-owner boot camps. The point is, the quality of your plan may have little or nothing to do with your prospects for getting funded by a particular investor. If you find that managing the …

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Unwrapping Marketing

Create a perception of value by letting customers know why they should hire your company or buy only from you. While mass marketing can be effective, the return on cost can be very low, as only a small percent of the audience actually needs or wants what you are selling …

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Paperwork

When he sees you working, he will watch you. Most of your competitors won't invest enough, if anything, on this important part of their business. In my survey, I discovered that less than 30 percent of small business owners actually know their annual overhead budget. Include a homepage, business profile …

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Delay major decisions on Research and Development for one year

At the same time various problems, born of the new conditions, have arisen, such as the growth of large-scale production, the elimination of the small producer and the independent artisan, the growth of trusts, the rhythmic recurrence of speculative periods and industrial crises, the relations of labor and capital, and …

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A poor approach to Accounting

They are relentless and unbending and have to be paid whether you are selling five units or 100 units or even no units at all. Dealing with it may be as simple as merely including a statement to the effect that you foresee no significant liability issues arising from your …

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Write it once

It is related of a Yankee book-peddler that he sold three copies of the same book to a family in one day--to the husband in the store, to the wife who was calling at a neighbor's, and to the daughter at home. But successful business owners know that the business …

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A poor approach to Strategy

In order to make customers aware of your company's uniqueness and expertise, and to develop loyal customer relationships, you must be willing to dedicate a small amount of time, energy, and money to your marketing program and sales systems. Somehow in her projections of steadily rising sales volume, she had …

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Be the Best in the Business at Production

In any economy, good or bad, people want to be treated with respect and are more likely to become part of your team if they see advancement and a corporate culture they can embrace. Jay Gould began in that way, and forty years later satisfied certain doubters of his financial …

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You may be truly innovative

There is nothing mystic, nothing mysterious in the applied method of the really resourceful men in this day of great successes, of marvelous achievements in business enterprise. Contact the customer a few days before the bill is due to remind them it needs paying, and then ring them the day …

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Is Your Company Getting Rusty?

The same might go for a software startup that comes out with a new program just before Microsoft unveils a top-secret, long-term development effort to create something that does the same job for a lot less money. Other fixed costs include depreciation, insurance, mortgage, and rent. Your job is NOT …

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Do you feel confident in Sourcing

The approach selected may be affected by the downstream market strategy. In order to make customers aware of your company's uniqueness and expertise, and to develop loyal customer relationships, you must be willing to dedicate a small amount of time, energy, and money to your marketing program and sales systems …

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There is no shortcut

You can also use bulletin boards or company newsletters to publish smaller sections of your plan, such as your mission statement or some details of financial objectives and how you re progressing. You should also ask other business owners, perhaps in your local chamber of commerce, which ones they used …

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Give others a positive impression.

. Business is not easy! Why are online courses better than consulting? A credit check will look at their financial position and see whether they have failed to pay others in the past, among other things.

If the barriers are low, you have more opportunity to get into the game

You …

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Managing Design

If you come across as an overblown pretender, you can bet your plan will get short shrift. When your employers see that you have everything at your fingers' ends, they will intrust you with larger interests, and greater responsibility means greater pay. There are important tasks that must be done …

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Sales on a shoestring

For example, a hotel pays the same salary to a desk clerk whether one or ten guests register in an evening. What are our top three priorities'? I'll bet you'll get thirty-seven different answers! Install accurate pricing systems. You can have someone else pay your bills, send out the invoices …

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Payment and invoicing procedures

They take what comes in the door and compete against too many cheap competitors who don't know how to make a profit. Shoot for a specific return on equity and on your sales efforts, marketing, advertising, customers, services, products, time, and energy. But how do you build a different, more …

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The Truth: SEO and content marketing overlap. A lot.

External optimization is just as important as internal optimization. That way all the important content of a page, such as navigation and info texts will be in the user's field of vision. Keep your navigation simple and focus on a top down structure that passes authority to your most important …

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