The kiss of death in marketing

You may have sold a lot of products in a week, but unless you have actually received the money for them it is not going to hold much sway with the man on the doorstep who needs to be paid for the raw materials or equipment he is delivering, and …

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Is Operations your company's main focus?

The advantages claimed for the system are not merely the increase in product already spoken of and the greatest efficiency of the worker, but also the improvement in his material and moral standards, and the promotion of industrial peace by lessening discontent and friction. Therefore, if you squander the money …

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Be Direct with your Purchasing

The primary responsibility of a business is to serve the market. Think about your plan the same way. Stewart, who began business in a modest store, and who, in the latter part of his life sold $20,000,000 worth of goods every year, declared that this plan was the …

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Provide clear expectations for Accounting

For an entrepreneur in a creative field, this is far more interesting than hiring a more general coach. This is because those we know well introduced us long ago to the opportunities they can provide, but those with whom we are barely familiar are connected to an entirely different network …

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What is your marketing plan?

Conveying too much information in one advertisement, no matter how accurate or positive, can confuse the audience and weaken the message. In other words, the planning process itself makes you a far more capable manager and entrepreneur than you would be without it. Better to keep it to a couple …

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Documentation Checklist for Design

People want to do business with people they know. Install an employee development and training program to motivate, recognize, appreciate, and train accountable and responsible employees and teams. Doing the work or selling your products and services is important, but calculating accurate direct costs is necessary to make a profit …

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How to earn $1,000,000 using sales

At the top of the list are public offerings of stock, which may cost several hundred thousand dollars in legal and accounting fees to put together and require a great deal of your own time and attention. Start by deciding which type of investment you are most comfortable with. When …

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Project Management in Design

Customers are likely to be concerned about how well your respective strategies fit with theirs. This toxic behavior stops people from wanting to contribute more and become the best they can be. Competition from substitutes can occur at many levels, including product, ingredient, service, and convenience. It determines how it …

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Borrowing when you really need it

If you are starting out without much money, choose something which is relatively low-cost per unit ' first because buying stock will cost you less, and second because in a tough economic climate people are reluctant to shell out for high-ticket items, at least not without carefully thinking about it first …

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Investors want profit

Many old-school bosses don't offer motivation, praise, recognition, or encouragement. Maybe you stand for the right to education for every child around the world, or are very sensitive to gender equality. Good trained help is a result of you making people a priority, building a great place to work, and …

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Do you feel confident in Strategy

At the highest executive levels, officers and board members may be concerned with the philosophical direction of the company, the organization s mission, and the meanings of the company s brand in the market. Purchasing debt is a bit of a misnomer: When one buys debt he or she does …

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Pay employees to refer potential new hires

Depending on the makeup and size of the group, the issues to be discussed, and other factors, you may need to set rules for behavior, e.g., only two minutes per person, everyone in the room must be heard from, etc. Over 80 percent of all small business owners don't …

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Want to step up your sales?

Essentially, your brand is your identity. If you find that managing the day-to-day headaches of a small business isn't for you, perhaps a viable alternative would be to consider investing in someone else's small business ' assuming that you have the ability to identify potentially successful businesses. What expertise, skills, or …

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A good lawyer can help you

The accounting calculations and measurements are not a neutral model of the activated resources, but are the outcome of complex constellations of management choices. Even if your plan excites initial interest, it may receive only a few minutes of attention to begin with. Eventually, the consumer may face financial ruin …

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Managing Advertising

I successfully use advertising in specific industry trade magazines to sell my books, speaking services, and business-owner boot camps. The point is, the quality of your plan may have little or nothing to do with your prospects for getting funded by a particular investor. If you find that managing the …

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