The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. In business-to-business markets, brand equity influences selections in the buying decision-making process. Make sure to compile a list …

Keywords are “stuffed,” wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first …

This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links …

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Both of these tools are free, but will only check up to a certain number of URLs. By adjusting the title we …

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. With these tools, you …

Both 301s and canonical URLs can be used to solve for duplicate content issues. Strategically written website copy includes well-thought-out internal links and calls to action. Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than …

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Controlling most of the navigation from page to page on your site through text links makes it easier for search engines …

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. The content on your website must be …

If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. Keywords or …

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search …

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Google places importance on the amount your content is shared socially, they see this as a sign that …

If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from …

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. A natural link profile has variety. The links come from different domains and links will have different strengths. Does the content add …

Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. SEO isn’t a quick tactic that will …

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. It isn't …

The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets assisting users to understand useful facts on people, places, things, and relation to each other. The age of backlinks matter. Links that have existed for …

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. SEO is a long-term strategy, so it sometimes takes months …

After implementing any SEO technique, you need to monitor your efforts. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important …

One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t …

A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must be loaded in the background. Target links from websites with high DAs, since the higher the DA …

Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO …

This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. You shouldn’t wait passively for people to finally decide to link to you. An SEO strategy that builds your website’s relevancy and authority in the desired geographic …

Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. Domain authority is a score (on a 100-point scale) developed by …

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices …

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. If you are planning to have more …

A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share …

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there …

Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. Content is king when it …