Add your target keyword to your title page

Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links …

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Businesses are born out of ideas

SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. Recognizing intent …

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A truly successful SEO headline is direct and to-the-point

Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. The relevance of a website’s content is particularly …

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You’ll be able to beat your competitors

Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks! Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing …

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More value in your subheadings

As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Interior links within your site will improve SEO; Sitemaps are a great way …

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Average monthly search volume

Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that …

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All parts of your website are pieces of the same puzzle

Rankings matter. But they’re not the metric you should be focusing on. Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be …

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Check the top 5 results

Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn’t get us what we needed. Google wants to see that …

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Make sure that the links you build are natural

It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant …

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How Google's +1 Button Affects SEO

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references …

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Answer that ‘one’ question

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized …

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The first choice should be reporting

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. SEO is an ever changing and evolving industry with the search engines updating their algorithms …

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