Become the recognized expert

Is your 'loyal customer' strategy working? Unless you are focused on making money, know what it takes to make a profit, and have systems in place to track and monitor your progress, it won't happen. If you have identified a pain in your niche that hasn t been tackled, or …

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Be a business consultant

To master an infinite number of small things is to prepare yourself to master great things. If you decide to start your own business, you'll quickly discover what every successful entrepreneur before you has discovered: You have a finite amount of time and energy. When visiting or contacting customers, always …

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Poor Migration

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Sites will rank higher by posting specialized and distinct content, not by lazily copying for the sake of quantity. Put aside any fears or concerns you might have, and engage with all …

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Let's follow organic links best practise

Other tools that may also be useful are: Customer reviews also significantly improve the user experience by adding third-party credibility to your business. While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work …

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How we improved our canonical URLs in on week

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. SEO even matters once you get someone to your site. Product-specific, consumer-oriented, and target market research assist marketers in understanding …

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Repurpose old walled garden sites

Business buyers in the process of gathering information for either a new buy or a modified rebuy will notice informative SEO content. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and …

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Reasons that people rely on organic links

Depending on your situation, chances are someone has already created something to fulfill your basic requirements. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won't get you penalised, if Google web spam team decide to …

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Use organic outreach along with cloaking to make a difference

Many firms set behavioral goals for advertising programs. Beyond search-triggered alerts, there are also social alerts and automated recipe alerts. Short domain names are easier to remember. An increase in visitor traffic is always good news (unless your site is having performance problems).

The latest trends in link bait

Most …

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Google ranking factors can be affected by text links

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing …

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Do you want this synergized effort to lead to more consultations?

The Twitter community, on its own, began using hashtags. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. Your customers may not realize it, but high search rankings make you more credible in their eyes. Visual content has …

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Learn from these mistakes before you learn about page rank

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

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Remember that quality make the web go round

Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. The benefits of local …

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Start simple, but don't forget bounce rates

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

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The truth about comment spam

Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually …

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Mobile Friendliness

If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly. Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content …

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Rich snippet abuse

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. The truth …

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Add your target keyword to your title page

Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links …

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Businesses are born out of ideas

SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. Recognizing intent …

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A truly successful SEO headline is direct and to-the-point

Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. The relevance of a website’s content is particularly …

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You’ll be able to beat your competitors

Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks! Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing …

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More value in your subheadings

As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Interior links within your site will improve SEO; Sitemaps are a great way …

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Average monthly search volume

Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that …

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All parts of your website are pieces of the same puzzle

Rankings matter. But they’re not the metric you should be focusing on. Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be …

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Check the top 5 results

Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn’t get us what we needed. Google wants to see that …

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Make sure that the links you build are natural

It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant …

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How Google's +1 Button Affects SEO

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references …

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Answer that ‘one’ question

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized …

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The first choice should be reporting

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. SEO is an ever changing and evolving industry with the search engines updating their algorithms …

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