Bank loan applications can be voluminous, almost as long and complete as a full-fledged business plan. A lot of fledgling start-ups were able to get off the ground this way without any funding simply by adopting this method and trading on credit for a while. Older businesses can be caught …

In this plan, unlike the supplier-targeted one, you may want to play down relationships with other big customers, especially if they are foes of the one you re wooing. The reason is that fear of lawsuits from injured divers, along with the allied increase in liability insurance premiums, have made …

Others, however, may suspect the omission means you haven t thought about it or are having trouble getting the paperwork in order. While the other clerks are joking, do you be learning. The reason is that fear of lawsuits from injured divers, along with the allied increase in liability insurance …

The time is not long past when, because of prejudice, perversity or ignorance, many men believed that opportunity knocked only once at any man's door. Do what you want to do first, not last, as unimportant things, challenges, commitments, and your busy life tend to get in the way! But …

Organizational culture is the set of behaviors, norms, attitudes, priorities, and beliefs accepted by and within an organization. An engineering company could send out the latest code changes affecting their customers every year. When I talk to business owners, most say they aren't happy with their company, employees, customers, or …

However, venture capitalists will back seedlings if the idea is strong enough and the prospects promising enough. The heuristics used by business involve risks of limited accuracy but may be effective within an evolutionary perspective by allowing a manager to handle contingences. They are uncertain whether to invest or not …

Because with everyone adopting a pared-down mentality there is no need for you to spend money on flashy offices or fancy company cars. You won't find right or wrong reasons to start or buy a business; you'll only find right or wrong criteria that go into forming those reasons. Have …

To build a business and get what you want, you must be focused on your bottom-line numbers, know what things cost, collect your money, and always make sure you're making a profit. A manager may use all three styles, switching from one to another depending on the situation. This pattern …

As the leader, you are 100 percent responsible for everything: sales, profits, growth, quality, customer service, organization, people, and management. It's better to tell customers one thing likely to be important to them rather than everything that may be important about the product. On-Target goals that are aligned with your …

Readers don t necessarily want to see an attorney on staff. Rank them by who hits their budgets. They often say their people continually complain about money. BUT, are you making enough money on your equipment to make it worth your while?

The decision tree

Start by listing the things you want done perfectly and consistently by your entire management team, then make them accountable for getting results. Protections against product substitutes include strong brand identity, patents, and deliberately incompatible standards, such as the Apple versus PC computer operating systems. When considering your accidental opportunity …

Profit is the remaining amount after all direct and indirect costs are deducted from the total revenue collected. They work best when a company's products and services are similar to those that were previously successful, when the upper tiers possess expertise or resources the lower tiers do not, and when …

Therefore, just like dating, you need to present yourself and your business in a way that will give others a positive impression. In a world where word travels fast through social media, you want to provide top-notch customer service. But the process and direction of interaction are determined by the …

Shaping what we learn turns us into the people we are today, and focused learning trains us to cope with situations and events and allows us to do things better, faster, and with more success.Training people at work is all about teaching, coaching, facilitating, and sharing the best ways …

In order to make people accountable and responsible, there must be simple milestones and deadlines for them to track. Most localities have a few individuals who know a lot of people across social and professional boundaries and facilitate networking among them. A solid business plan may convince a supplier of …

Be quick to change. He invents tools and machinery to assist him in his work, and while he multiplies the processes of production he also enormously increases the results. It s likely as well that with better planning skills will come improved business skills, boosting the odds that each successive …

A lender insured by the government against loan default, for example, may make very risky, high interest loans to uncreditworthy customers because the lender will do no worse than break even, and at best will realize a very high rate of return. The primary responsibility of a business is to …

The need to hold large stocks of products is a big problem for any start-up because that requires a lot of money not only to buy the products, but also to store them, to transport them, to distribute them and even to insure them. If you decide to invest in …

It s fine that you merely state that you retain the services of an attorney in private practice on an as-needed basis. Look at what you want to offer to the marketplace to set yourself apart from your competition. The old saying about bankers lending only to people who don …

These companies are market leaders and don't try to be all things to all customers. But what about the investment community as a whole? Start by making a list of your top customers. To motivate your workforce, you've got to give them a reason to be motivated.

Select the promotions …

That way you know your costs are covered for the work you are doing. Bankers primarily provide debt financing. By helping customers meet their goals, spending quality time with them, and staying in touch, you will improve your top-line success. But each kind of financing has different characteristics that you …

Sometimes the cash-flow gap is very large. The approach selected may be affected by the downstream market strategy. Darwin says that the fittest survive because they have a slight advantage over those which do not survive. Buy some patented puzzle which can be manufactured cheap and scattered broadcast over the …

Never dispute with him. Employees must want to do what you want them to do, to get the results you want. You must enjoy what you do, love your customers, not be afraid to hire people better than yourself, and let go of making every decision. One crucial step in …

In this information era, there is no need to guess. Excellent service is perhaps the most important thing you can add to any product or service today. To master an infinite number of small things is to prepare yourself to master great things. Your goal should be to get the …

Conveying too much information in one advertisement, no matter how accurate or positive, can confuse the audience and weaken the message. Starting small doesn't need to mean telling people you are small, however. But one can endure stress for only so long before performance declines and exhaustion is reached. Follow …

It is the creed, doctrine, tenet or religion, whichever you may care to term it, of the great captains of industry everywhere. Over 80 percent of all small business owners don't know the net value of their company. If your marketing program has done an effective job, your customers will …

Publish that you will give a free carpet of a certain size and grade when a fixed amount has been traded. Your mission statement should be inspirational. Any business plan that purported to describe the important elements of these businesses would have had to devote considerable space to telling how …

Start a training ladder to track your employees' progress. Of course, the timepiece would be a very cheap one, but many a parent will trade with you for the sake of getting a watch for his child. Some companies even extend the events they include and measure the indirect costs …

In addition, most business owners don't really know what their equipment costs them annually or how much they should charge per hour when it is used. Owning a small industrial building and renting it out is an example of a wealth-building asset. You may say, for example, Marketing duties are …

Most of your competitors won't invest enough, if anything, on this important part of their business. Financial wealth creates passive income that grows in value over the long haul while it reduces debt. They would limit absolutely the amount of bequest or, as President Roosevelt advocated, would use inheritance taxes …

That s exactly what empathy will help you do. Profit is the return for the risk you take in business. If you've ever participated in a bake sale, been paid for a musical performance, or operated a baby-sitting, painting, or lawn-mowing service, you've been involved in a small business. One …

In fact, when confronted with the kind of growth projection required to interest a venture capitalist, a banker may be turned off. Your deeds have lasting impact, not your stuff, power, position, or busy schedule. Or you can make people your top priority. If you can get people talking about …

It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability issues). Universal search. The impact to Google is minimal but does help with your …

A Dofollow is any link that hasn't been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won't penalise sites that it can trust …

The marketing team also tries to discover how those outside of a company view the brand. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new …

Action-oriented advertising takes place in the business-to-business sector. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies …

Thanks to the specification available within on page articles, you can attract attention from long tail results. Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). The URL parameter tools supply Google bots with information …

Maybe enter into a share agreement with local businesses to share each other's links on your sites? Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about the brand and are willing to share that enthusiasm within their …

On top of that, their major updates, like Panda and Penguin, previously only rollout around once a year, if you're lucky. SEO gives an opportunity for a great deal of free advertising. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible …

Empowerment means consumers believe they have power throughout the relationship and not just at the beginning when they joined the program. Sound SEO strategies aren't susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. That is why features …

Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their longer, more conversational alternatives. Google is even more dominant in Europe, with approximately 80% of search …

Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. The Web search engines make …

Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. Today, obtaining links is much more than just link building; it’s a part of a content …

Words are no longer a series of letters organized in a specific order. From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break …

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. A lot of times, even if you have worked very hard to optimize your website …

The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a …

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really …

The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. Whether you’re selling products or services, you can use …

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Posting regular content …

If you command authority in your specific niche, Google will always see you as an important asset. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep …