It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability issues). Universal search. The impact to Google is minimal but does help with your …

A Dofollow is any link that hasn't been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won't penalise sites that it can trust …

The marketing team also tries to discover how those outside of a company view the brand. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new …

Action-oriented advertising takes place in the business-to-business sector. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies …

Thanks to the specification available within on page articles, you can attract attention from long tail results. Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). The URL parameter tools supply Google bots with information …

Maybe enter into a share agreement with local businesses to share each other's links on your sites? Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about the brand and are willing to share that enthusiasm within their …

On top of that, their major updates, like Panda and Penguin, previously only rollout around once a year, if you're lucky. SEO gives an opportunity for a great deal of free advertising. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible …

Empowerment means consumers believe they have power throughout the relationship and not just at the beginning when they joined the program. Sound SEO strategies aren't susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. That is why features …

Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their longer, more conversational alternatives. Google is even more dominant in Europe, with approximately 80% of search …

Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. The Web search engines make …

Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. Today, obtaining links is much more than just link building; it’s a part of a content …

Words are no longer a series of letters organized in a specific order. From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break …

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. A lot of times, even if you have worked very hard to optimize your website …

The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a …

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really …

The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. Whether you’re selling products or services, you can use …

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Posting regular content …

If you command authority in your specific niche, Google will always see you as an important asset. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep …

Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and …

Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. Metadata is what appears on …

In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. People …

Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link …

Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Another one of the best SEO tactics creates even more links to your site …

Some businesses don’t like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. When it comes to word count, you …

When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a …

On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. Obtaining Backlinks can be a tricky process that takes …

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Backlinks are the fuel that drive …

Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of …

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. Search engine optimization (SEO) plays a crucial role in bringing in more …

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase …

Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same …

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. A good page titles …

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). Make sure your website loads as quickly as possible and you’ll ensure your blog ranks higher in search …

Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people …

Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 text assuming it fits within the parameters. If it doesn’t fit well, work towards a more general …

40% of all sales could be online by 2020. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5 …

Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that …

When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial …