Unwrapping Marketing

Your place need not be central or on a corner, but it must be where many people pass. You should also be looking for a product which is fairly lightweight and portable ' another reason why umbrellas win over hot tubs. Maybe this sounds a little cheesy, but I believe it …

more ...


Stay in touch with customers

Rather, smart financial management is about taking a hard look at where you are, figuring out where you want to go, and making sure that you're prepared for occasional adverse conditions along the way ' a process, incidentally, that isn't unlike what you'll be doing when you run your own business …

more ...



Anything less is too speculative

They ll want, above all, to make sure you can pay your bills, so be sure to include adequate cash flow forecasts and other financial reports. How these elements evolve depends on the know-how and skills of managers. However, like a bank, you will still need to prove your credit …

more ...



Want to have a more appealing sales?

Changing your prices will increase or lower sales, keep you busy or slow, provide cheap or highly profitable sales, and give customers a perception of your company. Young children can pick up on the stress and feel the hurt of neglect from parents who forget their role as parents in …

more ...

Make it interactive with polls and surveys

This is easily achieved with an organized and systemized operation led by a professional management team and well-trained employees. But as a general rule, your business will most likely have to consider some kind of financing. Sometimes potential strategic partners may also be potential competitors, so you may want to …

more ...


Managing Sourcing

When you vision to borrow the management consultant s trick of turning nouns into verbs you imagine the loftiest heights you could scale, not the next step or several steps on the ladder. As you read such a document, you may make a surprising discovery, such as that you don …

more ...



A Simple Guide to Sales

The management style of hiring quickly and trying to fix them later doesn't work. Hire a financial professional. After defining your exciting vision, specific results must be targeted and quantified. Venture capital isn t for everybody, but it provides a very important financing option for some young firms.

Prepare convincing …

more ...

Attractive packaging lures looks

Rather, smart financial management is about taking a hard look at where you are, figuring out where you want to go, and making sure that you're prepared for occasional adverse conditions along the way ' a process, incidentally, that isn't unlike what you'll be doing when you run your own business …

more ...










Grow without additional problems in Operations

But there s no reason that only serial entrepreneurs should get the benefit of regular business-planning sessions. The same might go for a software startup that comes out with a new program just before Microsoft unveils a top-secret, long-term development effort to create something that does the same job for …

more ...




Are you making these onsite SEO errors?

SEO guidelines have been changing over the years. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Here's the thing - people tend to mistake content marketing with publishing a few blog …

more ...


Are search volumes affected by authority sites

External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. A so-called website blocker is something that prevents search engines from accessing the site Effective marketing communications influence consumer attitudes …

more ...

Listen to your customers. They will tell you all about dynamic pages

By creating great relevant content with the right keywords? and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have …

more ...

Lets look at our approach to bread crumbs

Or the second page, where a mere 10% of users wander? A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis …

more ...

The broken link-building method aided by organic links

But it's not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. You need to look at your website's analytics to see what actually happens there. But how do you get strangers to visit your site before they know …

more ...



Empty content pages which exist simply to link to other pages

Blogs can bite! Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Focus on producing content on your site that educates and engages your prospective customers so they keep …

more ...


Questions to ask about rankings

Google was the main search engine. If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. A/B testing is not something that’s exclusive to paid search, for example. As with any form of marketing, there …

more ...


Define your goals with regards to white hat SEO

Typically, people visit Google to help them solve a problem or they’re looking for a specific product. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Much of the …

more ...


Check out these crazy facts about URLs

When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. A good place to look for keywords is your internal site search. Offering visitors a search …

more ...

Concentrate on actionable long tail search

Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how …

more ...

Make it sufficiently broad in terms of LSI

Link building is also spreading brand awareness and capturing referral traffic. Unless you do marketing or SEO, you probably have never clicked on the 2nd page of search results. If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make …

more ...

Monitor Brand Mentions

Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met. Links back to your site from elsewhere online are an important way to improve your search ranking; The largest expense associated with organic search tends …

more ...