Want to step up your sales?

Essentially, your brand is your identity. If you find that managing the day-to-day headaches of a small business isn't for you, perhaps a viable alternative would be to consider investing in someone else's small business ' assuming that you have the ability to identify potentially successful businesses. What expertise, skills, or …

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Quick Guide to Business

People buy products to help them expedite a process. The reality is, of course, that the grass isn't always greener on the other side of the fence. In the publishing business, I know of no less than six positions actually yawning for the men to come and fill them--not clerical …

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Moral hazard

That s how you ll make more sales. The weather of the face, the temperature of the hand, the color of the voice, will win customers where other means fail. Objectives: In business, objectives are specific results you are seeking to achieve within a specific time. Do whatever it takes …

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Updating Your Plan

The glut of tens of thousands of new products introduced annually, combined with the existing plethora of more than 30,000 products stocked by a typical supermarket, puts retailers in the driver s seat. That s exactly what empathy will help you do. In the early years of your start-up …

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Devote considerable attention to staffing

Endeavor to see what others fail to see--new possibilities of sales, new means of profit, new methods of doing things. If you can find or create an entrepreneurial enterprise inside (or alongside) a larger company, in addition to receiving significant managerial and operational responsibility, in many cases you can negotiate …

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A good lawyer can help you

The accounting calculations and measurements are not a neutral model of the activated resources, but are the outcome of complex constellations of management choices. Even if your plan excites initial interest, it may receive only a few minutes of attention to begin with. Eventually, the consumer may face financial ruin …

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Customer service: what a mistake!

In olden times, a man of affairs was obliged to guard his property and his loved ones by building a moat around his house and posting sentinels in and around his estate. Ask questions and learn. The wider business network is populated by informally or formally connected companies, such as …

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Set project goals and objectives

This amount may reach $1 million. The staff doesn't participate in activities or provide input, and therefore doesn't learn how to implement the new skills being taught. Different policy makers have a stake in the business world and act to influence it so that it develops in a direction that …

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Managing Advertising

I successfully use advertising in specific industry trade magazines to sell my books, speaking services, and business-owner boot camps. The point is, the quality of your plan may have little or nothing to do with your prospects for getting funded by a particular investor. If you find that managing the …

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Get customers to call

Even though it is still very new, crowd funding is proving to be an interesting way for entrepreneurs and small firms to raise cash with relatively low risk on both sides. While the other clerks are joking, do you be learning. Give them birthday, anniversary, and thank you gifts. Mackay …

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Unwrapping Marketing

Create a perception of value by letting customers know why they should hire your company or buy only from you. While mass marketing can be effective, the return on cost can be very low, as only a small percent of the audience actually needs or wants what you are selling …

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Paperwork

When he sees you working, he will watch you. Most of your competitors won't invest enough, if anything, on this important part of their business. In my survey, I discovered that less than 30 percent of small business owners actually know their annual overhead budget. Include a homepage, business profile …

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Delay major decisions on Research and Development for one year

At the same time various problems, born of the new conditions, have arisen, such as the growth of large-scale production, the elimination of the small producer and the independent artisan, the growth of trusts, the rhythmic recurrence of speculative periods and industrial crises, the relations of labor and capital, and …

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The secret behind sales

When you go to a CPA, you re paying for the probity and skill represented by the CPA designation, not just another accountant. Every business must file tax returns, and most businesses need certain licenses and certifications to do business. The reason your projects don't finish on time is because …

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A poor approach to Accounting

They are relentless and unbending and have to be paid whether you are selling five units or 100 units or even no units at all. Dealing with it may be as simple as merely including a statement to the effect that you foresee no significant liability issues arising from your …

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