Strategy on a shoestring

Cultures vary widely; in some, executives are aloof while in others they are more accessible. Straight-line depreciation allocates an equal share of cost to each year, while accelerated depreciation expenses a higher proportion of cost in the early years, when an asset may be more useful and maintenance costs are …

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Pre-delivery checklist

Readers don t necessarily want to see an attorney on staff. For this single professional, however, added paperwork comes at a very high cost her own time. Frequency is the most important factor in building customer relationships. Recommend your goods.

Design : the lifeblood of your business

But most Fortune 500 …

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How green are your sales?

When you increase overhead by renting a bigger office or shop, or hiring a new salesperson, manager, or bookkeeper, your choices are simple: raise markup or increase sales volume. The philosophy of business is concerned with broader meanings of business as a human endeavor, including whether business is fundamentally an …

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You make these sales mistakes?

While the students at the boarding-house in Andover were chaffing each other during the wait for breakfast, Joseph Cook would turn to a big dictionary in one corner of the room and look out a word. Provide a short explanation of how you ll use any financing you seek. Figure …

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Company gross profit

For example, call forwarding and call waiting are features; never missing another call is their benefit. At your regular company, team, or project meetings, pick out several people to recognize for a job well done. Say a supplier s analysis of customer records shows it has a knack for developing …

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Investors want profit

Business is always changing and continually needs improvement as you grow, change your product mix, improve your service, find new projects, seek new customers, and hire more people to do the work. Your net worth is the sum of your total assets minus your total liabilities. Competition from substitutes can …

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Unwrapping Distribution

Constant monitoring becomes easy for the owner and upper management when systems are in place and being followed. When you can point out new methods to your employer, advance new ideas, or suggest new channels of trade or lines of work, you are surely on the way to promotion. Relationships …

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Managing Advertising

A number of similarly small changes, in sum, can make a big difference in the bottom line of your plan and turn what otherwise looks like a loser into a projected winner. If your volume or markup decreases in a softening market, your only choices are to cut overhead or …

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5 incredible Business examples

In some, processes and behaviors are ad hoc and quirky, while in others regimentation and predictability are norms. This is your cost of goods sold, or direct costs. Are you focused on getting the work done, producing the product, handling the tasks of running your business, or building a business …

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A Simple Guide to Finance

Coordination involves devising solutions, joint experimentation, motivation and organising and ensuring particular courses of action but without hierarchical authority. A corporation is required by law to have a board of directors, elected by and having a fiduciary responsibility to the owners (stockholders). Business plans are inherently strategic. Therefore, just like …

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Understanding site submissions

leading to more views, higher conversion rates and finally increased profit. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Building a strong site architecture …

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Carve out time for concentrating on offsite SEO

The idea was that the more "backlinks" from other websites pointing to your website, the more Google recognized your site as an authority in your industry. Google Images allows you to filter results based on those available for reuse. Stop words are the small words in your SEO phrase, such …

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Facts about URLs that will make you think twice

Contextual link building is the quickest way to boost your site's search performance. The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the …

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Steps to Get Your Website Crawled Faster

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …

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Reasons why you cannot learn gateway sites well

When the customer has sufficient internal information, he moves to the next step of the decision-making process: evaluating the alternatives. That code listing contains two distinct fragments. What are your brand's strengths? This is where the confusion comes in.

Make SEO the focal point of your marketing efforts

Search engines …

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Establish your position regarding bread crumbs

Once the major SEO work is done in the implementation phase, the focus will be on website maintenance. If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. Funds devoted to search engines constitute nearly 50 percent of online advertising expenditures. Measuring …

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Make it sufficiently broad in terms of user generated content

One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google's guidelines to intentionally harm the website they build links to …

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How you will benefit from sitemaps

Create a list of your closest competitors. There's never any reason to buy or pay for reviews. Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. The sites that Google will rank highest for a …

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