Weekly cash balances

This will keep you at the top of their minds when they have a need for your products or services. Conveying too much information in one advertisement, no matter how accurate or positive, can confuse the audience and weaken the message. Your message must be crafted in the language (wording …

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A poor approach to Advertising

Even if you have previous experience running a business, you ll need to get your personal credit information in order. Passive assets can include owning stock in growing and successful public or private companies. This is because those we know well introduced us long ago to the opportunities they can …

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A lazy person's guide to Accounting

By such means thousands of people who cannot trust their own judgment in these matters, will be attracted to a place where they are certain to be treated fairly. The necessary question to ask and answer is whether standard terms and conditions will apply or whether each relationship will be …

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Verify billing and payment procedures

What kind of investment real estate property do you want to start with? You are probably working with friends or customers who have lenders, brokers, attorneys, title companies, and escrow officers they can recommend. This will ensure that you maintain trusted relationships that will result in you getting a majority …

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Know all of your costs

While mass marketing can be effective, the return on cost can be very low, as only a small percent of the audience actually needs or wants what you are selling. To have a profitable business, what you really need are 1,000 true fans. Perhaps your political beliefs are very …

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Design is how it works

Make sure they re fully detailed and come with notes to explain any anomalies or possible points of confusion. Not only does it cost more total dollars to market, it is harder to get potential customers' attention. You start here, today, with certain resources and abilities. Some are retired but …

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Forecast trends is by test marketing

Updating a plan is normally easier than starting from scratch. If, for example, you are in the fashion, food, or design industry or you are creating a new product, your visual image will certainly be worth a thousand words. And the freedom to go to work if and when they …

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What are your main performance indicators?

Profit is everything that's left over after you've collected your receivables, paid your bills, and paid the owner's salary for the work he or she performed. When production systems are installed and used effectively, monthly evaluation meetings become a simple matter of checking what has been done properly and what …

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What would you do if you weren't afraid?

It is stated on the best of authority that there are a thousand business firms in New York and vicinity each having one or more $5,000 positions awaiting the men who can fill them. Remember, the goal of contacting your customers is to get them to call you. Others …

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Strategy on a shoestring

Cultures vary widely; in some, executives are aloof while in others they are more accessible. Straight-line depreciation allocates an equal share of cost to each year, while accelerated depreciation expenses a higher proportion of cost in the early years, when an asset may be more useful and maintenance costs are …

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Pre-delivery checklist

Readers don t necessarily want to see an attorney on staff. For this single professional, however, added paperwork comes at a very high cost her own time. Frequency is the most important factor in building customer relationships. Recommend your goods.

Design : the lifeblood of your business

But most Fortune 500 …

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How green are your sales?

When you increase overhead by renting a bigger office or shop, or hiring a new salesperson, manager, or bookkeeper, your choices are simple: raise markup or increase sales volume. The philosophy of business is concerned with broader meanings of business as a human endeavor, including whether business is fundamentally an …

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You make these sales mistakes?

While the students at the boarding-house in Andover were chaffing each other during the wait for breakfast, Joseph Cook would turn to a big dictionary in one corner of the room and look out a word. Provide a short explanation of how you ll use any financing you seek. Figure …

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Company gross profit

For example, call forwarding and call waiting are features; never missing another call is their benefit. At your regular company, team, or project meetings, pick out several people to recognize for a job well done. Say a supplier s analysis of customer records shows it has a knack for developing …

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Investors want profit

Business is always changing and continually needs improvement as you grow, change your product mix, improve your service, find new projects, seek new customers, and hire more people to do the work. Your net worth is the sum of your total assets minus your total liabilities. Competition from substitutes can …

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