Investors want profit

Business is always changing and continually needs improvement as you grow, change your product mix, improve your service, find new projects, seek new customers, and hire more people to do the work. Your net worth is the sum of your total assets minus your total liabilities. Competition from substitutes can …

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Unwrapping Distribution

Constant monitoring becomes easy for the owner and upper management when systems are in place and being followed. When you can point out new methods to your employer, advance new ideas, or suggest new channels of trade or lines of work, you are surely on the way to promotion. Relationships …

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Managing Advertising

A number of similarly small changes, in sum, can make a big difference in the bottom line of your plan and turn what otherwise looks like a loser into a projected winner. If your volume or markup decreases in a softening market, your only choices are to cut overhead or …

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5 incredible Business examples

In some, processes and behaviors are ad hoc and quirky, while in others regimentation and predictability are norms. This is your cost of goods sold, or direct costs. Are you focused on getting the work done, producing the product, handling the tasks of running your business, or building a business …

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A Simple Guide to Finance

Coordination involves devising solutions, joint experimentation, motivation and organising and ensuring particular courses of action but without hierarchical authority. A corporation is required by law to have a board of directors, elected by and having a fiduciary responsibility to the owners (stockholders). Business plans are inherently strategic. Therefore, just like …

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Understanding site submissions

leading to more views, higher conversion rates and finally increased profit. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Building a strong site architecture …

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Carve out time for concentrating on offsite SEO

The idea was that the more "backlinks" from other websites pointing to your website, the more Google recognized your site as an authority in your industry. Google Images allows you to filter results based on those available for reuse. Stop words are the small words in your SEO phrase, such …

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Facts about URLs that will make you think twice

Contextual link building is the quickest way to boost your site's search performance. The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the …

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Steps to Get Your Website Crawled Faster

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …

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Reasons why you cannot learn gateway sites well

When the customer has sufficient internal information, he moves to the next step of the decision-making process: evaluating the alternatives. That code listing contains two distinct fragments. What are your brand's strengths? This is where the confusion comes in.

Make SEO the focal point of your marketing efforts

Search engines …

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Establish your position regarding bread crumbs

Once the major SEO work is done in the implementation phase, the focus will be on website maintenance. If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. Funds devoted to search engines constitute nearly 50 percent of online advertising expenditures. Measuring …

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Make it sufficiently broad in terms of user generated content

One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google's guidelines to intentionally harm the website they build links to …

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How you will benefit from sitemaps

Create a list of your closest competitors. There's never any reason to buy or pay for reviews. Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. The sites that Google will rank highest for a …

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Create a search marketing strategy based on citations

To sum it up, SEO is difficult because search engines are always changing and updating. Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and return higher-quality sites near the top of the search results’. Now that you …

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Set-up An RSS Feed For Your Blog

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. For example, content that can be found on articlesbase.com and ezinearticles.com …

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Can splogs help improve my search engine placement?

Your landing pages play a huge role in your search engine optimisation efforts. Google might interpret that important information is available on pages that you link externally through the keywords. As far as placement of banner ads in the area that is visible without scrolling, “less is more.” Anchor text …

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Clarification about html

Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. Healthy social traffic certainly doesn’t hurt SEO efforts. However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. 80% of traffic to a website begins with a …

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Layout, formatting and gateway sites combine to make great SEO

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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We've reached a tipping point

When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just …

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Think about Long Tail Keywords

SEO is something that is constantly evolving and changing. Bold and italics can make your keywords stand out more with the search engines. Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a …

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Diversify your linking profile

Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things …

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Don't Forget: Content and Links Are Key

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

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Minimize link depth

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. Google is increasingly understanding what content actually means, rather than just what it says …

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Are Your Hyperlinks Spiderable?

A sitemap is another place to add in more internal links. A sitemap is a central location with links to all your pages. Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6–12 months required for a new domain to rank …

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Go ahead and call to action

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Right now, if you’re an SEO specialist, you would want to have anything and everything you can …

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How to Optimize for Searcher Intent

How do you find people who value SEO enough to pay your prices? Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Each algorithm change brings the search engine closer to its …

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Start by creating true 10x content

A so-called website blocker is something that prevents search engines from accessing the site SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could …

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Quick Wins

Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Search Engine Optimization requires the inclusion of popular (highly searched …

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SEO Competitor Analysis

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). If you …

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Use the right tools to find good web pages

Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site …

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Go On Podcasts

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many …

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