“Monetisation first” approach

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. The world is always changing, and you have to keep up. If you do, the rewards can be great. Dynamic serving takes a …

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Are Dynamic Pages Too Dynamic to be Seen At All

A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that …

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People use different wording to name the same thing

One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t …

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Organic SEO is a lengthy process

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Backlinks are the fuel that drive …

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Your keywords should be representative of the contents of your post

A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website. A local business competitor might not be your online competitor …

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Don't Forget: Content and Links Are Key

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

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Preserve Your Valuable Links

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of …

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Check the content of the target page

Reaching out to random people and asking them to share your stuff isn’t really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content, will probably read it, give feedback or even share it …

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Mobile Searchers Use Shorter Keyphrases/Keywords

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. If you think about it, having a Google Search Console, a Google My Business panel and a G …

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The better way to do it is new school SEO

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? Search engines optimize …

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How Website Speed Affects Rankings

The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build …

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Add Modifiers to Title

If you don’t know how to properly do it, then you are going to fail. In many cases, you will fail remarkably well. In fact, here are a few ways in which SEO tends to fail and what you can do to stay on top of things. Building a …

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Affiliate links and auto generated content

It has long been understood that Google’s ranking algorithm is complex (by design). Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links …

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Do consider multiple-domain hosting packages

If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. e can see that descriptive, compelling search results can help motivate a click, and you can take further advantage of …

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Organic results are perceived as most relevant

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and …

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Organic search leads have a high close rate

If search users commonly misspell a keyword, you should identify and use it. The crux of any quality site is the content it creates and the connection that content has with its client and fan base. Fourteen percent of searches are followed by a second, more specific search (called a …

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Do you struggle with optimizing your posts for SEO?

To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same …

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Great content and backlinks are the most powerful tools in your kit

You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. Personalization is one of the most talked about frontiers in search. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above …

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You’ll be able to beat your competitors

Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks! Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing …

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Think about your cluster content

Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Search drives an …

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More value in your subheadings

As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Interior links within your site will improve SEO; Sitemaps are a great way …

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Move From m. to Responsive Design

Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. The semantic analysis of a link’s value does go deeper than just the anchor text The …

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Identify niche blogs, forums and newsletters

Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. Unique content signifies quality …

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Don't use too many similar topic tags

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. Search engine optimization, or SEO, is the process of improving your site's ranking in search results …

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Keyword mapping

You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these …

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Google heavily favors mobile-friendly websites

The most important thing to remember is the purpose of nearly all online advertising is to get your website to the top 3 pages of the search engines so that when someone is looking for what you sell or offer your page shows up. Every time that Google introduces a …

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How to Create the Right Meta Description

Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Make sure that all of your web pages can be indexed …

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News Announcements and Press Releases

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you …

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The Problem: SEO and content marketing are not integrate

t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale …

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What should you look for?

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Adding your site to any web directory just to get a backlink will have a negative effect …

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Get high quality backlinks from trusted sources

A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. There are other things that you can do to get contextual links, such as guest bloggingand …

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Look for more internal links to add to your post

This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. You shouldn’t wait passively for people to finally decide to link to you. An SEO strategy that builds your website’s relevancy and authority in the desired geographic …

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Why is citation consistency increasingly important?

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Create serious value by …

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Be yourself and not your keywords

Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of …

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Keyword Research for Page Titles

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

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People share articles they don’t read

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. Search engine optimization (SEO) plays a crucial role in bringing in more …

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Minimize link depth

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. Google is increasingly understanding what content actually means, rather than just what it says …

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Are Your Hyperlinks Spiderable?

A sitemap is another place to add in more internal links. A sitemap is a central location with links to all your pages. Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6–12 months required for a new domain to rank …

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Optimize all content through SEO best practices

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …

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Buying Your Way To the Top With Pay Per Click Advertising

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Search engines …

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Cut Back Costs with SEO

Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in …

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Footer links are an excellent environment for usability

As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it …

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Align your SEO copywriting efforts with the conversion funnel

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

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