Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and …

If search users commonly misspell a keyword, you should identify and use it. The crux of any quality site is the content it creates and the connection that content has with its client and fan base. Fourteen percent of searches are followed by a second, more specific search (called a …

Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why would anyone try to rank without links in the first place? Google cares about links more than anything, and so should you. Longer content is preferred over …

To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same …

Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that …

You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. Personalization is one of the most talked about frontiers in search. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above …

Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks! Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing …

Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Search drives an …

As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Interior links within your site will improve SEO; Sitemaps are a great way …

Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. The semantic analysis of a link’s value does go deeper than just the anchor text The …

Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. Unique content signifies quality …

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. Search engine optimization, or SEO, is the process of improving your site's ranking in search results …

You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these …

The most important thing to remember is the purpose of nearly all online advertising is to get your website to the top 3 pages of the search engines so that when someone is looking for what you sell or offer your page shows up. Every time that Google introduces a …

Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Make sure that all of your web pages can be indexed …

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you …

t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale …

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Adding your site to any web directory just to get a backlink will have a negative effect …

A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. There are other things that you can do to get contextual links, such as guest bloggingand …

This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. You shouldn’t wait passively for people to finally decide to link to you. An SEO strategy that builds your website’s relevancy and authority in the desired geographic …

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Create serious value by …

Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of …

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. Search engine optimization (SEO) plays a crucial role in bringing in more …

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. Google is increasingly understanding what content actually means, rather than just what it says …

A sitemap is another place to add in more internal links. A sitemap is a central location with links to all your pages. Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6–12 months required for a new domain to rank …

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …

Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing …

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Search engines …

Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in …

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. Domain authority is a score (on a 100-point scale) developed by …

As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it …

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way …

External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. If you want to increase your rank for your particular web page or website on different search engines such as …

A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. If you don’t want to spend any money on a keyword tool, you can simply google the keyword …

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. How do your competitors rank? Pick out a keyword for which you want to optimize …

Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on …

Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that …

SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. Other best practices that we have in SEO are things where …

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase …

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much …

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Right now, if you’re an SEO specialist, you would want to have anything and everything you can …

Rankings matter. But they’re not the metric you should be focusing on. Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be …

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. There's nothing like marketing in the minute. Over time, you’ll gather data that helps you determine which …

Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links …

Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier it will be for them to explain why they are linking to your website. Many SEO campaigns start with keywords – knowing what …

Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn’t get us what we needed. Google wants to see that …

Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work! Real value …