Check out these crazy facts about URLs

When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. A good place to look for keywords is your internal site search. Offering visitors a search …

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Useful tips from experts in quality

There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly …

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Bucket brigades based on social media

Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. It takes time for Google to recognize your website and assign it the authority it deserves. It …

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Top trends in page rank to watch

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. Search engine algorithms are designed to detect content that was written for …

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Write a 1000+ words article about local search

That is what it’s all about. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your …

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Quick tips regarding hits

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. But …

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Make sure your website is indexed in Duck Duck Go

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …

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Concentrate on actionable long tail search

Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how …

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Tell me more about web portals

If people have no power to affect change, then they cannot do their jobs. Paid link-building is considered black hat SEO and is likely to incur a penalty. Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a …

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Emphasizing fast results by using plugins

If you command authority in your specific niche, Google will always see you as an important asset. This is where the confusion comes in. There are simply no shortcuts in SEO anymore – you can’t just jam a random site on top of search results. Maybe a little bit of …

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Having fun with user generated content

Some people say that “SEO is dead”. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Browse your own site for a while and try to click on …

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Make sure you know exactly what you're doing with canonical URLs

It worsens the user experience. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find …

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Get help in evaluating potential link partners

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Both of these tools are free, but will only check up to a certain number of URLs. By adjusting the title we …

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Can splogs help improve my search engine placement?

Your landing pages play a huge role in your search engine optimisation efforts. Google might interpret that important information is available on pages that you link externally through the keywords. As far as placement of banner ads in the area that is visible without scrolling, “less is more.” Anchor text …

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A focus on link exchanges to benefit search engine placement

If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX …

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Make sure your SEO checklist includes reporting for best results

Every page should have a description that summarises its contents. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. The PPC (pay per click) activities should also be very good. If your motive was only to cross link your website and …

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Make it sufficiently broad in terms of LSI

Link building is also spreading brand awareness and capturing referral traffic. Unless you do marketing or SEO, you probably have never clicked on the 2nd page of search results. If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make …

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Clarification about html

Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. Healthy social traffic certainly doesn’t hurt SEO efforts. However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. 80% of traffic to a website begins with a …

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The ultimate revelation of hits

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

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Thinking about local search makes everything OK

We recommend page titles are between 10 and 60 characters. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Search engines will eventually find your site online, but that can take a while. To speed everything up, you …

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Maybe meta tags will be a thing of the past

Over the years, there have been many fundamental changes and updates to the ways in which Google, and other search engines, interpret their userrs queries. Ask yourself if people would even search for this content. Offsite references, reviews, and social links play a role in how your content performs on …

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Using Traffic Estimation Tools

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. With these tools, you …

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Quick tips regarding RSS feeds

The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. Whether you’re selling products or services, you can use …

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Adopt a customer centric view of cloaking

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten …

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Boost site speed and utilise scraping

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. your product is a mobile app). But there are many other things in play that …

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Utilizing Tiered Link Building Strategies

Both 301s and canonical URLs can be used to solve for duplicate content issues. Strategically written website copy includes well-thought-out internal links and calls to action. Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than …

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Latest developments in offsite SEO

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are …

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Learn from these mistakes before you learn about page rank

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

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Remember that quality make the web go round

Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. The benefits of local …

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Start simple, but don't forget bounce rates

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

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Adjust your appearance in search by utilising SEM

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Posting regular content …

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The truth about comment spam

Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually …

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Nuts and bolts SEO tactics

During information retrieval, searchers often change focus to different aspects of their tasks. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). The SEO of your website is largely dependent upon how easily and quickly your …

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Unlocking the mystery of duplication

Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into …

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Layout, formatting and gateway sites combine to make great SEO

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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How to Use Guest Posts for Backlinks

The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can …

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Think like a human not a robot when it comes to offsite SEO

Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Too many times websites lose the interest of readers …

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Do a quick Google search for the phrases

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you …

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Determining the goal for the site

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Controlling most of the navigation from page to page on your site through text links makes it easier for search engines …

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How do you make a Google friendly title?

If you command authority in your specific niche, Google will always see you as an important asset. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep …

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Rich snippet abuse

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Link-building can also come from building a targeted …

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We've reached a tipping point

When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just …

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