The anchor text is about getting clicks

SEO takes some time. There's no legitimate way around that. But SEO is also not a one-and-done activity. You can't SEO a website and call it good. If you want to stay competitive, then SEO shouldn't stop just because you've started seeing results. Don't stuff content with keywords - it's just …

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Your stories don't have to be unusual and gripping

Buy a URL with your keyword in it and you were done. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Keywords are a critical component of the SEO strategy; optimizing your …

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Empty content pages which exist simply to link to other pages

Blogs can bite! Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Focus on producing content on your site that educates and engages your prospective customers so they keep …

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Everything you need to know about cloaking

So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to …

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Use organic outreach along with cloaking to make a difference

Many firms set behavioral goals for advertising programs. Beyond search-triggered alerts, there are also social alerts and automated recipe alerts. Short domain names are easier to remember. An increase in visitor traffic is always good news (unless your site is having performance problems).

The latest trends in link bait

Most …

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Carve out time for concentrating on webmaster tools

Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. Getting to the top of search engine results often requires multiple factors to work in your favor. Mobile content should be short, useful, interesting, and easy to navigate. There's never …

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Things you most likely didn't know about social media

Although these citations are indeed helpful across the board, they are particularly useful in enhancing your Search Results in the Search Engines' maps and geo-location rankings. If you head over to Google and search for "site:yourdomain.com" the result will show you how many pages Google actually has indexed …

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Google rewards backlinks that are more niche relative

When your schedule is manic and you just haven't got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it's actually a really effective aspect of content marketing. On the other hand, if you are curating …

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Can sitemaps really make a difference?

Generating leads becomes the primary goal. Keep it short. Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it. Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running …

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The broken link-building method aided by offsite SEO

Consumers want to purchase brands from companies that understand the importance of not harming the earth or people. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or "spiders," which visit …

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Invest in keyword research

Many times, both consumer and business-to-business segments are present. It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. Understanding their methods will give you an idea of how they appeal to their customers - and how your own philosophy must stand out from …

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Everybody sees comfort online!

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. These are important considerations to take into account when planning out a product rewrite project. Some …

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Stick to Your Plan

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). A product or brand with a high positive image retains control …

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Establish intuitive information architecture by considering javascript

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. In business-to-business markets, brand equity influences selections in the buying decision-making process. Make sure to compile a list …

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How you will benefit from sitemaps

Create a list of your closest competitors. There's never any reason to buy or pay for reviews. Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. The sites that Google will rank highest for a …

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Is this the end of blogs as we know it?

Today, people tend not to look for products; instead, they’re looking for information. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. By …

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Google ranking factors can be affected by text links

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing …

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Do you want this synergized effort to lead to more consultations?

The Twitter community, on its own, began using hashtags. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. Your customers may not realize it, but high search rankings make you more credible in their eyes. Visual content has …

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Can local search really make a difference?

In order to have that rank on the search results page, it’s takes a lot of effort and time. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example …

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Create a search marketing strategy based on citations

To sum it up, SEO is difficult because search engines are always changing and updating. Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and return higher-quality sites near the top of the search results’. Now that you …

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Reasons why you cannot learn text links well

This sort of content stays fresh as new people come looking for information. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to …

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More importance is given to rankings

Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much …

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Set-up An RSS Feed For Your Blog

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. For example, content that can be found on articlesbase.com and ezinearticles.com …

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Create resources that people want

Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. Today, obtaining links is much more than just link building; it’s a part of a content …

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Lessons I learned about CTR

Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. If you add all the data together, it’s hard to ignore social’s impact on traffic. When choosing keywords, be specific without being obscure. Never try to optimize for a …

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Questions to ask about rankings

Google was the main search engine. If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. A/B testing is not something that’s exclusive to paid search, for example. As with any form of marketing, there …

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Define your goals with regards to white hat SEO

Typically, people visit Google to help them solve a problem or they’re looking for a specific product. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Much of the …

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The latest trends in web crawlers

You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to …

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Make quality the main focus of your marketing tactics

There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. If the …

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How do you feel about backlinks now?

The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on …

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Remember that stickiness make the web go round

A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating to Google that the first result didn’t provide much value. If you don’t …

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This year will be the year of javascript

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Since Google is the number one search engine in the world, it is the leader …

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Unexpected ways html can impact your marketing efforts

This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links …

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First come first web served

Words are no longer a series of letters organized in a specific order. From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break …

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Take a customer focused approach to bounce rates

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. A lot of times, even if you have worked very hard to optimize your website …

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Come up with the best headlines for your content

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really …

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