Update your social media on a regular basis

When consumers believethat various brands provide the same set of attributes, brand parity results. Less competition means that you'll have a much better chance of achieving number one rankings for your chosen keyword phrase. Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to …

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Can a techie truly understand plugins

On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language. As …

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Establish your position regarding bread crumbs

Once the major SEO work is done in the implementation phase, the focus will be on website maintenance. If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. Funds devoted to search engines constitute nearly 50 percent of online advertising expenditures. Measuring …

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How to deal with SERPs

Action-oriented advertising takes place in the business-to-business sector. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies …

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Don't forget about SEO

While search engines have gotten much better at identifying these spammy sites, and filtering them out of their search results, they can still pose a problem. In general, the more you know about your competitors, the better. On the way out, one person said, If you are creative, you might …

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Let's follow organic links best practise

Other tools that may also be useful are: Customer reviews also significantly improve the user experience by adding third-party credibility to your business. While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work …

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Ridiculous rules about link exchanges

The premise of Blended Search results is that the multiple types of results complement each other, and ultimately provide the web visitor with more complete, relevant search results. Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. Don't try and …

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Are search volumes affected by authority sites

External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. A so-called website blocker is something that prevents search engines from accessing the site Effective marketing communications influence consumer attitudes …

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Listen to your customers. They will tell you all about dynamic pages

By creating great relevant content with the right keywords? and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have …

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Read this controversial article and find out more about ROI

This is why when Google considers your content as "thin content", it penalizes your website and consequently, this harms your SEO. The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties …

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How to reinvent hits without looking like an amateur

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! For all intents and purposes (and if you reside in …

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It's a win-win strategy with an emphasis on splogs

The reason SEO caught my interest so many years ago is that, fundamentally speaking, search is a garden that's always growing. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do …

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Lets look at our approach to bread crumbs

Or the second page, where a mere 10% of users wander? A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis …

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Make it sufficiently broad in terms of user generated content

One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google's guidelines to intentionally harm the website they build links to …

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Proof That page rank Is Exactly What You Are Looking For

Thanks to the specification available within on page articles, you can attract attention from long tail results. Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). The URL parameter tools supply Google bots with information …

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Latest developments in reporting

Maybe enter into a share agreement with local businesses to share each other's links on your sites? Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about the brand and are willing to share that enthusiasm within their …

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Learn to do landing pages like a professsional

On top of that, their major updates, like Panda and Penguin, previously only rollout around once a year, if you're lucky. SEO gives an opportunity for a great deal of free advertising. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible …

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Are search volumes affected by blogs

SEO's journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Even if you have a site already, it …

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The broken link-building method aided by organic links

But it's not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. You need to look at your website's analytics to see what actually happens there. But how do you get strangers to visit your site before they know …

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Think about googlebot crawlers from the start

Right? Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. However, consider that Google is …

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Search marketing implications related to SEO campaigns

Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos. It also needs to address the area of content presentation: how will this content be presented to end users? Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is …

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How we improved our canonical URLs in on week

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. SEO even matters once you get someone to your site. Product-specific, consumer-oriented, and target market research assist marketers in understanding …

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Can a techie truly understand googlebot crawlers

Each vendor has its own interface. Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Most SEO's (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Look at who is on top, then …

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The secret to finding world class tools for canonical URLs

When it comes to improving the page rank of a webpage, none other than backlink comes to the rescue. Backlinks are so much effective, that implementing quality backlinks instantly works in improving search engine ranking for your web page. An advertisement placed in more than one venue reduces competing ad …

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Difficult things about SEO campaigns

Empowerment means consumers believe they have power throughout the relationship and not just at the beginning when they joined the program. Sound SEO strategies aren't susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. That is why features …

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Understand about comment spam

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Also, you need to remember that to us, quality is subjective, but to Google, quality …

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Maybe landing pages will be a thing of the past

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a …

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Write a 1000+ words article about page impressions

nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you …

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Having fun with gateway sites

In today's SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?! Visual images often lead to more favorable attitudes toward the a Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being …

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The worst advice I've heard about anchor text

Another issue that a lot of sites face is an issue with taxonomy pages being indexed. Your customers may not realize it, but high search rankings make you more credible in their eyes. Behavioral targeting utilizes web data to identify potential customers. I guess you could say that Google and …

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Wait. Are plugins really that simple?

Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their longer, more conversational alternatives. Google is even more dominant in Europe, with approximately 80% of search …

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Repurpose old walled garden sites

Business buyers in the process of gathering information for either a new buy or a modified rebuy will notice informative SEO content. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and …

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Make it sufficiently broad in terms of nofollow links

However, even high-end audiences like to believe that they are getting a deal. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Choose keyword frequency over keyword density. Google bot explores the website by tracking links …

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Think like a human not a robot when it comes to webmaster tools

Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. The Web search engines make …

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Lessons I've learned from anchor text

Most people access the internet from a smartphone rather than a desktop or laptop computer, especially younger individuals. In the beginning, search engines could handle only a limited range of indexing possibilities. You may also need to enhance the application from time to time. Only the descriptive link text is …

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Quality content takes time and money

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Consumers often examine sets of product attributes across an array of brands. Google Webmaster …

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How we improved our analysis in on week

To use guest blogging to create backlinks, you first have to do a ton of research to find blogs targeted to your audience and keywords. In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. These phrases are regular composed of three or …

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Reasons that people rely on organic links

Depending on your situation, chances are someone has already created something to fulfill your basic requirements. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won't get you penalised, if Google web spam team decide to …

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Actionable tips on doorway sites and Pinterest

Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it …

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Winning marketing tactics for CTR

Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is " a file where you can list the web …

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