When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and …

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche …

Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. SEO isn’t a quick tactic that will …

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we …

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. One question that often arises in regards to HTML tags and linking is whether or not …

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. It isn't …

The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets assisting users to understand useful facts on people, places, things, and relation to each other. The age of backlinks matter. Links that have existed for …

Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. Employ keyword targeting. This is the classic ranking signal for on-page …

Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Another one of the best SEO tactics creates even more links to your site …

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then. Google very quickly recognizes if a backlink matches …

Some businesses don’t like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. When it comes to word count, you …

Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good …

Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong …

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. Web pages containing matching verbiage will have lower visibility in searches. The ways that …

Get contextual links to your site that’ll boost your organic performance on search engines. Search is the #1 driver of traffic to content sites, beating social media by more than 300% The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty …

True to form, Google is always changing, tweaking, and improving its algorithm. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google …

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. SEO is a long-term strategy, so it sometimes takes months …

SEO is something that is constantly evolving and changing. Bold and italics can make your keywords stand out more with the search engines. Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a …

Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk …

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and …

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Link outreach is a bit “old school” but can still be quite powerful. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect …

There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. RankBrain consolidates information on user’s intent and determining the level of satisfaction on Google. By …

After implementing any SEO technique, you need to monitor your efforts. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important …

Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized …

Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. . If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's …

By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy …

Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things …

Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn’t get us what we needed. It is important to remember …

Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. The relevance of a website’s content is particularly …

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. If you are using …

Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates …

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website …

Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will …

When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a …

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. Like many of the other parts of the page targeted for optimization, filenames and alt …

On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. Obtaining Backlinks can be a tricky process that takes …

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. The world is always changing, and you have to keep up. If you do, the rewards can be great. Dynamic serving takes a …

A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that …

One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t …

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Backlinks are the fuel that drive …

A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website. A local business competitor might not be your online competitor …

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of …

A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must be loaded in the background. Target links from websites with high DAs, since the higher the DA …

Reaching out to random people and asking them to share your stuff isn’t really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content, will probably read it, give feedback or even share it …

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. If you think about it, having a Google Search Console, a Google My Business panel and a G …

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? Search engines optimize …

Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO …