The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. Whether you’re selling products or services, you can use …

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten …

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. your product is a mobile app). But there are many other things in play that …

Both 301s and canonical URLs can be used to solve for duplicate content issues. Strategically written website copy includes well-thought-out internal links and calls to action. Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than …

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are …

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. The benefits of local …

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Posting regular content …

Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually …

During information retrieval, searchers often change focus to different aspects of their tasks. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). The SEO of your website is largely dependent upon how easily and quickly your …

Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into …

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can …

Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Too many times websites lose the interest of readers …

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? The visual content …

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. The type of traffic we want to build is the type that will compound and will never go away. We …

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you …

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Controlling most of the navigation from page to page on your site through text links makes it easier for search engines …

If you command authority in your specific niche, Google will always see you as an important asset. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep …

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Link-building can also come from building a targeted …

When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just …

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. There are …

Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and …

Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Search …

Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Heading tags are tags that are used for the creations of headings. The most important …

Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. Metadata is what appears on …

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly. Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content …

Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. Different …

In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. People …

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. We …

Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link …

Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met. Links back to your site from elsewhere online are an important way to improve your search ranking; The largest expense associated with organic search tends …

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. The content on your website must be …

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. The truth …

There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. SEO technique that is not approved by Search …

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing …

With so much competition in the outside world, some companies insist on using harmful techniques to gain more exposure and a better ranking on Google. Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a …

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. One of the basic tools of the trade for an …

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Longer search phrases are the natural progression of the Internet population boom. As more and more …

Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to …

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Undoubtedly, the number of mobile/tablet users in developed countries is …

If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. Keywords or …

Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try …

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. You’ve seen what links you and your competitors have. Now it is time to start building up your profile …

Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. aying …

Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links …

SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. Recognizing intent …