SEO guidelines have been changing over the years. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Here's the thing - people tend to mistake content marketing with publishing a few blog …

The media you use to deliver your marketing messages, such as mobile devices, Web sites, television ads, or postcards, are useless unless you combine them with actions that lead to specific objectives. Quality images, tagged with good keywords, can also help your rankings with search engines. Every week, you should …

The crux of any quality site is the content it creates and the connection that content has with its client and fan base. This is particularly handy when other sites have copied our website pages and neglected to take out the Meta Author tag. An experienced writer can create effective …

Contextual link building is the quickest way to boost your site's search performance. The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the …

If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. When done well, content marketing can contribute to boosting a site's …

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …

When the customer has sufficient internal information, he moves to the next step of the decision-making process: evaluating the alternatives. That code listing contains two distinct fragments. What are your brand's strengths? This is where the confusion comes in.

Make SEO the focal point of your marketing efforts

SEO is not rocket science (or anywhere close to it). If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of …

Cookies placed on the individual's computer track the data points as he moves from site to site. Google doesn't like using the word 'penalty' but if your entire site is made of entirely of republished content - Google does not want to rank it above others who provide more of a …

Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has …

Knowing website referrals can help you identify which link-building strategies are working. The advantage of web directories over typical search engines is that all the links are (usually) reviewed by human editors for quality, relevance, and suitability before being posted online. While mere repetition of the same ad may accomplish …

Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. Your best bet is to choose keywords most closely aligned to your website with the least amount of SEO competition. How do you convince consumers that the same …

It is all about your site's visibility. When the company successfully achieves such a position, it can gain a strong competitive advantage. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don't fully understand them. The biggest difference between traditional …

Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. An ad oriented to knowledge transmits basic product information. You can't master SEO in a …

Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. First, stop assuming SEO is dead because the rules …

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. All of these steps help to gain organic traffic to your website.Google is the most popular search engine today …

Marketing managers may believe the approach lowers costs and retains better control of the message, which can be aligned with the brand and other company communications.Members of the marketing department may conclude they have a better understanding of the firm's products and mission and more quickly produce advertisements. Is …

The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. Search engines constantly scan and index millions of …

Check the hosting and registration information of any website by doing a Whois lookup. This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google's spider algorithms to crawl. They create an individual page for …

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. If you're a relatively new blog & would be willing to write a blog post for the sake of getting …

A Dofollow is any link that hasn't been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won't penalise sites that it can trust …

When consumers believethat various brands provide the same set of attributes, brand parity results. Less competition means that you'll have a much better chance of achieving number one rankings for your chosen keyword phrase. Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to …

The marketing team also tries to discover how those outside of a company view the brand. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new …

Finding authoritative sites that'll link back to your pages can be difficult. In addition, Google offers many tools to help you along the way. Build links as if Google didn't even exist - links that will bring you customers in addition to rankings. Most searches are short because of what economist …

On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language. As …

To attract online attention for your business, you can't just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). SEO criteria frequently changes and becomes more …

Once the major SEO work is done in the implementation phase, the focus will be on website maintenance. If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. Funds devoted to search engines constitute nearly 50 percent of online advertising expenditures. Measuring …

Action-oriented advertising takes place in the business-to-business sector. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies …

Leave room for eventual hosting upgrades should your site make significant gains in popularity. It is vital for you to understand-even if at only a basic level-how search engines work, as they are not all created equal, nor do they produce identical search engine results pages (SERPs). To reach consumers …

While search engines have gotten much better at identifying these spammy sites, and filtering them out of their search results, they can still pose a problem. In general, the more you know about your competitors, the better. On the way out, one person said, If you are creative, you might …

Other tools that may also be useful are: Customer reviews also significantly improve the user experience by adding third-party credibility to your business. While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work …

The premise of Blended Search results is that the multiple types of results complement each other, and ultimately provide the web visitor with more complete, relevant search results. Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. Don't try and …

External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. A so-called website blocker is something that prevents search engines from accessing the site Effective marketing communications influence consumer attitudes …

By creating great relevant content with the right keywords? and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have …

This is why when Google considers your content as "thin content", it penalizes your website and consequently, this harms your SEO. The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties …

Putting a Rel Author tag in all of your published posts would mean that you're putting your reputation on the line. Google can detect well-written content, and can detect poor quality content, or unoriginal text. Besides looking for established companies and Internet presences to learn from, you can also pick …

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! For all intents and purposes (and if you reside in …

The reason SEO caught my interest so many years ago is that, fundamentally speaking, search is a garden that's always growing. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do …

Or the second page, where a mere 10% of users wander? A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis …

One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google's guidelines to intentionally harm the website they build links to …

Thanks to the specification available within on page articles, you can attract attention from long tail results. Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). The URL parameter tools supply Google bots with information …

If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. Whether you are a local business or have multiple bricks and mortar stores, you are likely to get …

Maybe enter into a share agreement with local businesses to share each other's links on your sites? Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about the brand and are willing to share that enthusiasm within their …

On top of that, their major updates, like Panda and Penguin, previously only rollout around once a year, if you're lucky. SEO gives an opportunity for a great deal of free advertising. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible …

SEO's journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Even if you have a site already, it …

But it's not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. You need to look at your website's analytics to see what actually happens there. But how do you get strangers to visit your site before they know …

Right? Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. However, consider that Google is …

Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos. It also needs to address the area of content presentation: how will this content be presented to end users? Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is …

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. SEO even matters once you get someone to your site. Product-specific, consumer-oriented, and target market research assist marketers in understanding …

Each vendor has its own interface. Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Most SEO's (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Look at who is on top, then …