Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos. It also needs to address the area of content presentation: how will this content be presented to end users? Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is …

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. SEO even matters once you get someone to your site. Product-specific, consumer-oriented, and target market research assist marketers in understanding …

Each vendor has its own interface. Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Most SEO's (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Look at who is on top, then …

When it comes to improving the page rank of a webpage, none other than backlink comes to the rescue. Backlinks are so much effective, that implementing quality backlinks instantly works in improving search engine ranking for your web page. An advertisement placed in more than one venue reduces competing ad …

Empowerment means consumers believe they have power throughout the relationship and not just at the beginning when they joined the program. Sound SEO strategies aren't susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. That is why features …

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Also, you need to remember that to us, quality is subjective, but to Google, quality …

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a …

nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you …

A product or brand that provides benefits consumers consider important and of higher quality than other brands enjoys salience. Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. Now, when you have a shop with a …

In today's SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?! Visual images often lead to more favorable attitudes toward the a Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being …

Another issue that a lot of sites face is an issue with taxonomy pages being indexed. Your customers may not realize it, but high search rankings make you more credible in their eyes. Behavioral targeting utilizes web data to identify potential customers. I guess you could say that Google and …

Sometimes you can get reviews by submitting your products or services to magazines, trade journals, or other press outlets. Google learned that when people search for the term "SEO," they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this …

Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their longer, more conversational alternatives. Google is even more dominant in Europe, with approximately 80% of search …

Business buyers in the process of gathering information for either a new buy or a modified rebuy will notice informative SEO content. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and …

However, even high-end audiences like to believe that they are getting a deal. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Choose keyword frequency over keyword density. Google bot explores the website by tracking links …

Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. The Web search engines make …

Most people access the internet from a smartphone rather than a desktop or laptop computer, especially younger individuals. In the beginning, search engines could handle only a limited range of indexing possibilities. You may also need to enhance the application from time to time. Only the descriptive link text is …

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Consumers often examine sets of product attributes across an array of brands. Google Webmaster …

To use guest blogging to create backlinks, you first have to do a ton of research to find blogs targeted to your audience and keywords. In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. These phrases are regular composed of three or …

Depending on your situation, chances are someone has already created something to fulfill your basic requirements. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won't get you penalised, if Google web spam team decide to …

Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it …

Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is " a file where you can list the web …

Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. One of the biggest movements in the industry, at the moment, is the idea of 10x content. We should know better. The trends will start to appear!

Find …

Advances in technology create new digital marketing opportunities along with pressures to develop campaigns that can be viewed from any type of screen. More and more, search engines have begun to incorporate social context into their search results. Get contextual links to your site that'll boost your organic performance on …

Sometimes Google throws little wrenches into the machine. Unique content signifies quality. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Research proves the importance of gaining a presence on the first three pages returned by the search engines …

The marketing mix - price, product, distribution, and promotions -represents the starting point. Search engine optimisation is always evolving. cross-selling possibilities. Starting with relevancy between meta tags, content and going as far as using text modifiers to 'emphasize' certain keywords or content.

Top trends in organic links to watch

Repeatedly seeing a specific visual image, headline, copy, or tagline helps to embed a brand into a person's long-term memory. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. If …

Google Trends - Another free tool from the ever-generous Google. Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they …

To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it …

Brands can also be different but should incorporate the multiculturalism present in society. Content quality, content amount, and website information are all factors in your Page Quality Rating. For those of you wondering, "index" is another name for the database used by a search engine. So "to index" a page …

Once you ensure that content is being read, focus your effort on making it valuable. If you fail to understand your customers' search behaviour, you are missing one of the most important parts of your audience. You discover these variations only from experience. Artificial intelligence will become more ubiquitous, so …

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Find forums online that are related to …

SEO takes some time. There's no legitimate way around that. But SEO is also not a one-and-done activity. You can't SEO a website and call it good. If you want to stay competitive, then SEO shouldn't stop just because you've started seeing results. Don't stuff content with keywords - it's just …

Buy a URL with your keyword in it and you were done. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Keywords are a critical component of the SEO strategy; optimizing your …

Blogs can bite! Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Focus on producing content on your site that educates and engages your prospective customers so they keep …

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. An alternate name for the process in …

So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to …

Many firms set behavioral goals for advertising programs. Beyond search-triggered alerts, there are also social alerts and automated recipe alerts. Short domain names are easier to remember. An increase in visitor traffic is always good news (unless your site is having performance problems).

The latest trends in link bait

Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. Getting to the top of search engine results often requires multiple factors to work in your favor. Mobile content should be short, useful, interesting, and easy to navigate. There's never …

Although these citations are indeed helpful across the board, they are particularly useful in enhancing your Search Results in the Search Engines' maps and geo-location rankings. If you head over to Google and search for "site:yourdomain.com" the result will show you how many pages Google actually has indexed …

When your schedule is manic and you just haven't got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it's actually a really effective aspect of content marketing. On the other hand, if you are curating …

Many chat rooms and boards have rules about what you can post. Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. Never underestimate the power and growing importance of Social Media channels. The shares you get …

They view Research suggests that negative comparative ads typically result in lower believability of the advertising claim and may result in less favorable attitudes toward the brand. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn't …

Generating leads becomes the primary goal. Keep it short. Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it. Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running …

Consumers want to purchase brands from companies that understand the importance of not harming the earth or people. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or "spiders," which visit …

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. Major problems might need a different approach, including getting a second SEO opinion …

Many times, both consumer and business-to-business segments are present. It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. Understanding their methods will give you an idea of how they appeal to their customers - and how your own philosophy must stand out from …

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. These are important considerations to take into account when planning out a product rewrite project. Some …

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). A product or brand with a high positive image retains control …

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. In business-to-business markets, brand equity influences selections in the buying decision-making process. Make sure to compile a list …