Why has rankings been so popular?

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. Those new to SEO will pour a lot of time and money into it and are often …

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Carve out time for concentrating on offsite SEO

The idea was that the more "backlinks" from other websites pointing to your website, the more Google recognized your site as an authority in your industry. Google Images allows you to filter results based on those available for reuse. Stop words are the small words in your SEO phrase, such …

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Optimizing your website for both Google and web users

Now, this is an important issue to be addressed. High-quality thought leadership content is good for winning, keeping, and growing business. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able …

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Lets look at our approach to ROI

Topical search engines are also referred to as specialty search engines. For sites that come up on the first page of a search or within the top ten, web traffic increases ninefold. Trends come and go, but money makes traffic happen the fastest. Google counts thousands of PhDs as employees …

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Attract plenty of links from other sites

It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability issues). Universal search. The impact to Google is minimal but does help with your …

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Are you making these onsite SEO errors?

SEO guidelines have been changing over the years. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Here's the thing - people tend to mistake content marketing with publishing a few blog …

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More focus is put on stickiness

The crux of any quality site is the content it creates and the connection that content has with its client and fan base. This is particularly handy when other sites have copied our website pages and neglected to take out the Meta Author tag. An experienced writer can create effective …

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Facts about URLs that will make you think twice

Contextual link building is the quickest way to boost your site's search performance. The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the …

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Don't forget SEM

If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. When done well, content marketing can contribute to boosting a site's …

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Steps to Get Your Website Crawled Faster

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …

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Reasons why you cannot learn gateway sites well

When the customer has sufficient internal information, he moves to the next step of the decision-making process: evaluating the alternatives. That code listing contains two distinct fragments. What are your brand's strengths? This is where the confusion comes in.

Make SEO the focal point of your marketing efforts

Search engines …

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Google ranking factors can be affected by meta tags

SEO is not rocket science (or anywhere close to it). If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of …

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What everyone ought to know about analysis

Cookies placed on the individual's computer track the data points as he moves from site to site. Google doesn't like using the word 'penalty' but if your entire site is made of entirely of republished content - Google does not want to rank it above others who provide more of a …

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Search engine health checks should look at keyword stuffing

Knowing website referrals can help you identify which link-building strategies are working. The advantage of web directories over typical search engines is that all the links are (usually) reviewed by human editors for quality, relevance, and suitability before being posted online. While mere repetition of the same ad may accomplish …

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Actionable tips on blogs and Facebook

Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. Your best bet is to choose keywords most closely aligned to your website with the least amount of SEO competition. How do you convince consumers that the same …

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What are your most popular pages/items about?

Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. First, stop assuming SEO is dead because the rules …

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High advertisement ratio can be mitigated by using reporting

Check the hosting and registration information of any website by doing a Whois lookup. This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google's spider algorithms to crawl. They create an individual page for …

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Build a website migration team

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. If you're a relatively new blog & would be willing to write a blog post for the sake of getting …

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Warning: These mistakes could destroy your domain authority

A Dofollow is any link that hasn't been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won't penalise sites that it can trust …

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Update your social media on a regular basis

When consumers believethat various brands provide the same set of attributes, brand parity results. Less competition means that you'll have a much better chance of achieving number one rankings for your chosen keyword phrase. Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to …

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Can a techie truly understand plugins

On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language. As …

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Establish your position regarding bread crumbs

Once the major SEO work is done in the implementation phase, the focus will be on website maintenance. If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. Funds devoted to search engines constitute nearly 50 percent of online advertising expenditures. Measuring …

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How to deal with SERPs

Action-oriented advertising takes place in the business-to-business sector. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies …

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Don't forget about SEO

While search engines have gotten much better at identifying these spammy sites, and filtering them out of their search results, they can still pose a problem. In general, the more you know about your competitors, the better. On the way out, one person said, If you are creative, you might …

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Let's follow organic links best practise

Other tools that may also be useful are: Customer reviews also significantly improve the user experience by adding third-party credibility to your business. While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work …

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Ridiculous rules about link exchanges

The premise of Blended Search results is that the multiple types of results complement each other, and ultimately provide the web visitor with more complete, relevant search results. Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. Don't try and …

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Are search volumes affected by authority sites

External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. A so-called website blocker is something that prevents search engines from accessing the site Effective marketing communications influence consumer attitudes …

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Listen to your customers. They will tell you all about dynamic pages

By creating great relevant content with the right keywords? and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have …

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Read this controversial article and find out more about ROI

This is why when Google considers your content as "thin content", it penalizes your website and consequently, this harms your SEO. The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties …

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How to reinvent hits without looking like an amateur

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! For all intents and purposes (and if you reside in …

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It's a win-win strategy with an emphasis on splogs

The reason SEO caught my interest so many years ago is that, fundamentally speaking, search is a garden that's always growing. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do …

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Lets look at our approach to bread crumbs

Or the second page, where a mere 10% of users wander? A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis …

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Make it sufficiently broad in terms of user generated content

One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google's guidelines to intentionally harm the website they build links to …

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Proof That page rank Is Exactly What You Are Looking For

Thanks to the specification available within on page articles, you can attract attention from long tail results. Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). The URL parameter tools supply Google bots with information …

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Latest developments in reporting

Maybe enter into a share agreement with local businesses to share each other's links on your sites? Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about the brand and are willing to share that enthusiasm within their …

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Learn to do landing pages like a professsional

On top of that, their major updates, like Panda and Penguin, previously only rollout around once a year, if you're lucky. SEO gives an opportunity for a great deal of free advertising. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible …

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Are search volumes affected by blogs

SEO's journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Even if you have a site already, it …

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