Affiliate links and auto generated content

It has long been understood that Google’s ranking algorithm is complex (by design). Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links …

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Do consider multiple-domain hosting packages

If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. e can see that descriptive, compelling search results can help motivate a click, and you can take further advantage of …

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More value in your subheadings

As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Interior links within your site will improve SEO; Sitemaps are a great way …

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News Announcements and Press Releases

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you …

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Look for more internal links to add to your post

This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. You shouldn’t wait passively for people to finally decide to link to you. An SEO strategy that builds your website’s relevancy and authority in the desired geographic …

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Why is citation consistency increasingly important?

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Create serious value by …

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Align your SEO copywriting efforts with the conversion funnel

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

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Promote for links, not penalties

External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. If you want to increase your rank for your particular web page or website on different search engines such as …

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SEO specificity best practice

Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. When a user visits a search engine, they type words into the search box to find what they are looking …

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Easy to read and digest

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices …

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Regularly Release Useful Information for Free

There’s a debate as to whether or not this really matters. How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? Importantly, Google is now looking for ways to improve its understanding of non-written words …

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How Google's +1 Button Affects SEO

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references …

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Find ideas that Google identifies as semantically related

SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Understanding which ranking …

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The bottom navigation bar is an anchor link bonanza

People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. As touched upon before - backlinks are simply links from other websites directing …

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You have to think about optimizing your existing pages better

With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs …

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Broken Inbound Link Building Techniques

Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. Fast web pages …

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Recognize Your Site’s Good and Bad Links

Effective search acquisition begins with learning more about your customers and what they’re searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target …

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Audit Your Site To Improve It’s Performance

Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. Many marketers are now promoting that stuff like link building is dead and so on …

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Use Google Authorship to Guard Your Content

Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. Google cares deeply about the indexed age of both your site and its content. A brand new site …

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