Facts about URLs that will make you think twice

Contextual link building is the quickest way to boost your site's search performance. The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the …

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High advertisement ratio can be mitigated by using reporting

Check the hosting and registration information of any website by doing a Whois lookup. This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google's spider algorithms to crawl. They create an individual page for …

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Build a website migration team

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. If you're a relatively new blog & would be willing to write a blog post for the sake of getting …

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Update your social media on a regular basis

When consumers believethat various brands provide the same set of attributes, brand parity results. Less competition means that you'll have a much better chance of achieving number one rankings for your chosen keyword phrase. Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to …

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Don't forget about SEO

While search engines have gotten much better at identifying these spammy sites, and filtering them out of their search results, they can still pose a problem. In general, the more you know about your competitors, the better. On the way out, one person said, If you are creative, you might …

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Are search volumes affected by authority sites

External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. A so-called website blocker is something that prevents search engines from accessing the site Effective marketing communications influence consumer attitudes …

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How to reinvent hits without looking like an amateur

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! For all intents and purposes (and if you reside in …

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How we improved our canonical URLs in on week

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. SEO even matters once you get someone to your site. Product-specific, consumer-oriented, and target market research assist marketers in understanding …

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Can a techie truly understand googlebot crawlers

Each vendor has its own interface. Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Most SEO's (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Look at who is on top, then …

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Lessons I've learned from anchor text

Most people access the internet from a smartphone rather than a desktop or laptop computer, especially younger individuals. In the beginning, search engines could handle only a limited range of indexing possibilities. You may also need to enhance the application from time to time. Only the descriptive link text is …

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When auditing your site, take time to think about SEO

Once you ensure that content is being read, focus your effort on making it valuable. If you fail to understand your customers' search behaviour, you are missing one of the most important parts of your audience. You discover these variations only from experience. Artificial intelligence will become more ubiquitous, so …

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The anchor text is about getting clicks

SEO takes some time. There's no legitimate way around that. But SEO is also not a one-and-done activity. You can't SEO a website and call it good. If you want to stay competitive, then SEO shouldn't stop just because you've started seeing results. Don't stuff content with keywords - it's just …

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Empty content pages which exist simply to link to other pages

Blogs can bite! Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Focus on producing content on your site that educates and engages your prospective customers so they keep …

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Google rewards backlinks that are more niche relative

When your schedule is manic and you just haven't got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it's actually a really effective aspect of content marketing. On the other hand, if you are curating …

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Can sitemaps really make a difference?

Generating leads becomes the primary goal. Keep it short. Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it. Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running …

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Create a search marketing strategy based on citations

To sum it up, SEO is difficult because search engines are always changing and updating. Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and return higher-quality sites near the top of the search results’. Now that you …

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Reasons why you cannot learn text links well

This sort of content stays fresh as new people come looking for information. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to …

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Questions to ask about rankings

Google was the main search engine. If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. A/B testing is not something that’s exclusive to paid search, for example. As with any form of marketing, there …

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Define your goals with regards to white hat SEO

Typically, people visit Google to help them solve a problem or they’re looking for a specific product. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Much of the …

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Come up with the best headlines for your content

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really …

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Write a 1000+ words article about local search

That is what it’s all about. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your …

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Having fun with user generated content

Some people say that “SEO is dead”. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Browse your own site for a while and try to click on …

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Make sure you know exactly what you're doing with canonical URLs

It worsens the user experience. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find …

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A focus on link exchanges to benefit search engine placement

If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX …

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Make sure your SEO checklist includes reporting for best results

Every page should have a description that summarises its contents. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. The PPC (pay per click) activities should also be very good. If your motive was only to cross link your website and …

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Remember that quality make the web go round

Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. The benefits of local …

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Add your target keyword to your title page

Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links …

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If the clicks keep rolling in, you don't ask questions

The stronger the backlink profile of a site, the more PageRank their links will pass. When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page …

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It’s All About Who You Know

Page load speed is also a ranking factor, especially for mobile. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Search engine algorithms will surely crawl video content directly instead of just crawling the text based …

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Not All Links are Created Equal

The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it …

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Become a source of qoutes to boost SEO

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than …

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Choose a host with an excellent uptime track record

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. One question that often arises in regards to HTML tags and linking is whether or not …

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The better way to do it is new school SEO

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? Search engines optimize …

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Affiliate links and auto generated content

It has long been understood that Google’s ranking algorithm is complex (by design). Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links …

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Do consider multiple-domain hosting packages

If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. e can see that descriptive, compelling search results can help motivate a click, and you can take further advantage of …

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More value in your subheadings

As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Interior links within your site will improve SEO; Sitemaps are a great way …

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News Announcements and Press Releases

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you …

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Look for more internal links to add to your post

This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. You shouldn’t wait passively for people to finally decide to link to you. An SEO strategy that builds your website’s relevancy and authority in the desired geographic …

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Why is citation consistency increasingly important?

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Create serious value by …

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Align your SEO copywriting efforts with the conversion funnel

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

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