Contextual link building is the quickest way to boost your site's search performance. The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the …

Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. An ad oriented to knowledge transmits basic product information. You can't master SEO in a …

Check the hosting and registration information of any website by doing a Whois lookup. This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google's spider algorithms to crawl. They create an individual page for …

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. If you're a relatively new blog & would be willing to write a blog post for the sake of getting …

When consumers believethat various brands provide the same set of attributes, brand parity results. Less competition means that you'll have a much better chance of achieving number one rankings for your chosen keyword phrase. Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to …

While search engines have gotten much better at identifying these spammy sites, and filtering them out of their search results, they can still pose a problem. In general, the more you know about your competitors, the better. On the way out, one person said, If you are creative, you might …

External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. A so-called website blocker is something that prevents search engines from accessing the site Effective marketing communications influence consumer attitudes …

Putting a Rel Author tag in all of your published posts would mean that you're putting your reputation on the line. Google can detect well-written content, and can detect poor quality content, or unoriginal text. Besides looking for established companies and Internet presences to learn from, you can also pick …

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! For all intents and purposes (and if you reside in …

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. SEO even matters once you get someone to your site. Product-specific, consumer-oriented, and target market research assist marketers in understanding …

Each vendor has its own interface. Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Most SEO's (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Look at who is on top, then …

Most people access the internet from a smartphone rather than a desktop or laptop computer, especially younger individuals. In the beginning, search engines could handle only a limited range of indexing possibilities. You may also need to enhance the application from time to time. Only the descriptive link text is …

Once you ensure that content is being read, focus your effort on making it valuable. If you fail to understand your customers' search behaviour, you are missing one of the most important parts of your audience. You discover these variations only from experience. Artificial intelligence will become more ubiquitous, so …

SEO takes some time. There's no legitimate way around that. But SEO is also not a one-and-done activity. You can't SEO a website and call it good. If you want to stay competitive, then SEO shouldn't stop just because you've started seeing results. Don't stuff content with keywords - it's just …

Blogs can bite! Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Focus on producing content on your site that educates and engages your prospective customers so they keep …

When your schedule is manic and you just haven't got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it's actually a really effective aspect of content marketing. On the other hand, if you are curating …

Generating leads becomes the primary goal. Keep it short. Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it. Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running …

To sum it up, SEO is difficult because search engines are always changing and updating. Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and return higher-quality sites near the top of the search results’. Now that you …

This sort of content stays fresh as new people come looking for information. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to …

Google was the main search engine. If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. A/B testing is not something that’s exclusive to paid search, for example. As with any form of marketing, there …

Typically, people visit Google to help them solve a problem or they’re looking for a specific product. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Much of the …

Does your website feature evergreen content, or are all your posts short-lived? In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create …

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really …

That is what it’s all about. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your …

Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. The inputs and outputs are changing; the data layers are being mapped but cannot yet be understood or correlated. Negative SEO is an array of actions that a competitor can do to …

The effect of such practices can benefit your site’s SEO enormously, making it firmly an issue for marketing professionals as well as IT. Clients have often asked me if it’s OK to ask for reviews from customers. Even if you aren’t working with clients, it’s an …

Some people say that “SEO is dead”. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Browse your own site for a while and try to click on …

It worsens the user experience. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find …

If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX …

Every page should have a description that summarises its contents. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. The PPC (pay per click) activities should also be very good. If your motive was only to cross link your website and …

Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. The benefits of local …

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Longer search phrases are the natural progression of the Internet population boom. As more and more …

Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links …

The stronger the backlink profile of a site, the more PageRank their links will pass. When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page …

Page load speed is also a ranking factor, especially for mobile. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Search engine algorithms will surely crawl video content directly instead of just crawling the text based …

The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it …

I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they’re looking for. Inadequate traffic and lack of …

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than …

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. One question that often arises in regards to HTML tags and linking is whether or not …

Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk …

Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn’t get us what we needed. It is important to remember …

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? Search engines optimize …

Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO …

It has long been understood that Google’s ranking algorithm is complex (by design). Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links …

If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. e can see that descriptive, compelling search results can help motivate a click, and you can take further advantage of …

As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Interior links within your site will improve SEO; Sitemaps are a great way …

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you …

This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. You shouldn’t wait passively for people to finally decide to link to you. An SEO strategy that builds your website’s relevancy and authority in the desired geographic …

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Create serious value by …

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …