Wait. Are plugins really that simple?

Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their longer, more conversational alternatives. Google is even more dominant in Europe, with approximately 80% of search …

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Reasons that people rely on organic links

Depending on your situation, chances are someone has already created something to fulfill your basic requirements. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won't get you penalised, if Google web spam team decide to …

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Actionable tips on authority sites and Facebook

Google Trends - Another free tool from the ever-generous Google. Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they …

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Can local search really make a difference?

In order to have that rank on the search results page, it’s takes a lot of effort and time. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example …

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Create resources that people want

Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. Today, obtaining links is much more than just link building; it’s a part of a content …

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Lessons I learned about CTR

Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. If you add all the data together, it’s hard to ignore social’s impact on traffic. When choosing keywords, be specific without being obscure. Never try to optimize for a …

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Remember that stickiness make the web go round

A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating to Google that the first result didn’t provide much value. If you don’t …

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First come first web served

Words are no longer a series of letters organized in a specific order. From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break …

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Take a customer focused approach to bounce rates

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. A lot of times, even if you have worked very hard to optimize your website …

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Check out these crazy facts about URLs

When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. A good place to look for keywords is your internal site search. Offering visitors a search …

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Make sure your website is indexed in Duck Duck Go

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …

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Can splogs help improve my search engine placement?

Your landing pages play a huge role in your search engine optimisation efforts. Google might interpret that important information is available on pages that you link externally through the keywords. As far as placement of banner ads in the area that is visible without scrolling, “less is more.” Anchor text …

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Latest developments in offsite SEO

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are …

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Start simple, but don't forget bounce rates

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

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Nuts and bolts SEO tactics

During information retrieval, searchers often change focus to different aspects of their tasks. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). The SEO of your website is largely dependent upon how easily and quickly your …

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Layout, formatting and gateway sites combine to make great SEO

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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Think like a human not a robot when it comes to offsite SEO

Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Too many times websites lose the interest of readers …

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How Search Engines Evaluate Authority

Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link …

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Advanced on-page SEO principles

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Spread the love

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. The basic thing you need to remember when doing SEO is that you want to get as …

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Exhibit altruistic behaviour to build trust

Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with …

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Focus on one or two keywords per blog post

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you …

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Gather Referring Domains for your website

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

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Relevancy score

Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as …

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Changing Your Perspective

The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer …

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You have to understand keyword intent

If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from …

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Understand your user flows

Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good …

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Avoid link directories that link to all kinds of websites

Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong …

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Poor navigation or information architecture

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. SEO is a long-term strategy, so it sometimes takes months …

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Are you using the best revenue model for your business?

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Link outreach is a bit “old school” but can still be quite powerful. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect …

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You Can't Have Search Without Social

Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized …

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Both SEO and social media posts drive site traffic

Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. . If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's …

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Evaluate Site Pages for Alignment with Content Strategy

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website …

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Backlinks just to your homepage

When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a …

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Is the content ranking well for other keywords?

On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. Obtaining Backlinks can be a tricky process that takes …

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Preserve Your Valuable Links

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of …

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Mobile Searchers Use Shorter Keyphrases/Keywords

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. If you think about it, having a Google Search Console, a Google My Business panel and a G …

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How Website Speed Affects Rankings

The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build …

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Organic search leads have a high close rate

If search users commonly misspell a keyword, you should identify and use it. The crux of any quality site is the content it creates and the connection that content has with its client and fan base. Fourteen percent of searches are followed by a second, more specific search (called a …

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