5 incredible Business examples

In some, processes and behaviors are ad hoc and quirky, while in others regimentation and predictability are norms. This is your cost of goods sold, or direct costs. Are you focused on getting the work done, producing the product, handling the tasks of running your business, or building a business …

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A Simple Guide to Finance

Coordination involves devising solutions, joint experimentation, motivation and organising and ensuring particular courses of action but without hierarchical authority. A corporation is required by law to have a board of directors, elected by and having a fiduciary responsibility to the owners (stockholders). Business plans are inherently strategic. Therefore, just like …

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Why sales is the only skill you really need

Wouldn't it be better for everyone if products were sold directly by producers to consumers, bypassing the markups of intermediaries such as distributors, wholesalers, and retailers? When drafting and evaluating potential mission and vision statements, ask if the opposite of a proposed statement is obviously undesirable. Leadership has nothing to …

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Emphasizing fast results by using nofollow links

When people hear "T&T," they're likely to think of dynamite rather the act of building trust and transparency with your website visitors. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Budgets for online advertising have steadily increased and …

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Apply these secret techniques to help with analytics

Every piece of content should have the user in mind. This also applies to SEO. You can't create your next piece of content, or carry out keyword research, without knowing your audience. In PPC, if the conversion rate is too low, the gained value may be less than the invested …

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Combine responsive design and widgets for Supercharged SEO

Less money can be spent on media time and space purchases because the company spends the majority of the advertising budget on production of the advertisement. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the …

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More focus is put on doorway sites

And, yes, this is much easier said than done. Paid search is still search. Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user. You can initiate a productive relationship with market leaders …

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Poor Migration

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Sites will rank higher by posting specialized and distinct content, not by lazily copying for the sake of quantity. Put aside any fears or concerns you might have, and engage with all …

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Don't forget SEM

If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. When done well, content marketing can contribute to boosting a site's …

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Reasons why you cannot learn gateway sites well

When the customer has sufficient internal information, he moves to the next step of the decision-making process: evaluating the alternatives. That code listing contains two distinct fragments. What are your brand's strengths? This is where the confusion comes in.

Make SEO the focal point of your marketing efforts

Search engines …

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How to deal with SERPs

Action-oriented advertising takes place in the business-to-business sector. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies …

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Lets look at our approach to bread crumbs

Or the second page, where a mere 10% of users wander? A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis …

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Make it sufficiently broad in terms of user generated content

One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google's guidelines to intentionally harm the website they build links to …

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Proof That page rank Is Exactly What You Are Looking For

Thanks to the specification available within on page articles, you can attract attention from long tail results. Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). The URL parameter tools supply Google bots with information …

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Think about googlebot crawlers from the start

Right? Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. However, consider that Google is …

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The secret to finding world class tools for canonical URLs

When it comes to improving the page rank of a webpage, none other than backlink comes to the rescue. Backlinks are so much effective, that implementing quality backlinks instantly works in improving search engine ranking for your web page. An advertisement placed in more than one venue reduces competing ad …

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Having fun with gateway sites

In today's SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?! Visual images often lead to more favorable attitudes toward the a Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being …

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Wait. Are plugins really that simple?

Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their longer, more conversational alternatives. Google is even more dominant in Europe, with approximately 80% of search …

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Reasons that people rely on organic links

Depending on your situation, chances are someone has already created something to fulfill your basic requirements. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won't get you penalised, if Google web spam team decide to …

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Actionable tips on authority sites and Facebook

Google Trends - Another free tool from the ever-generous Google. Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they …

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Can local search really make a difference?

In order to have that rank on the search results page, it’s takes a lot of effort and time. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example …

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Create resources that people want

Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. Today, obtaining links is much more than just link building; it’s a part of a content …

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Lessons I learned about CTR

Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. If you add all the data together, it’s hard to ignore social’s impact on traffic. When choosing keywords, be specific without being obscure. Never try to optimize for a …

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Remember that stickiness make the web go round

A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating to Google that the first result didn’t provide much value. If you don’t …

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First come first web served

Words are no longer a series of letters organized in a specific order. From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break …

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Take a customer focused approach to bounce rates

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. A lot of times, even if you have worked very hard to optimize your website …

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Check out these crazy facts about URLs

When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. A good place to look for keywords is your internal site search. Offering visitors a search …

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Make sure your website is indexed in Duck Duck Go

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …

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Can splogs help improve my search engine placement?

Your landing pages play a huge role in your search engine optimisation efforts. Google might interpret that important information is available on pages that you link externally through the keywords. As far as placement of banner ads in the area that is visible without scrolling, “less is more.” Anchor text …

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Latest developments in offsite SEO

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are …

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Start simple, but don't forget bounce rates

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

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Nuts and bolts SEO tactics

During information retrieval, searchers often change focus to different aspects of their tasks. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). The SEO of your website is largely dependent upon how easily and quickly your …

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Layout, formatting and gateway sites combine to make great SEO

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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Think like a human not a robot when it comes to offsite SEO

Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Too many times websites lose the interest of readers …

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How Search Engines Evaluate Authority

Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link …

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Advanced on-page SEO principles

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Spread the love

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. The basic thing you need to remember when doing SEO is that you want to get as …

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