Monitor Brand Mentions

Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met. Links back to your site from elsewhere online are an important way to improve your search ranking; The largest expense associated with organic search tends …

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Rich snippet abuse

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. The truth …

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Businesses are born out of ideas

SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. Recognizing intent …

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Tell search engines what to index and what not to

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. Although many …

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Stay Focused on the Long-Term

Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try …

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On page optimization is an important component of SEO

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Google places importance on the amount your content is shared socially, they see this as a sign that …

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Competitor link profile analysis

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. A natural link profile has variety. The links come from different domains and links will have different strengths. Does the content add …

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Use Google Authorship to Guard Your Content

According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area …

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“Niche down” approach

With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we …

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The main aim of your content

After implementing any SEO technique, you need to monitor your efforts. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important …

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SEO can be a frustrating activity

By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy …

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“Monetisation first” approach

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. The world is always changing, and you have to keep up. If you do, the rewards can be great. Dynamic serving takes a …

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Add Modifiers to Title

If you don’t know how to properly do it, then you are going to fail. In many cases, you will fail remarkably well. In fact, here are a few ways in which SEO tends to fail and what you can do to stay on top of things. Building a …

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Be yourself and not your keywords

Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of …

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Footer links are an excellent environment for usability

As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it …

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Link to internal pages on your site

Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on …

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Go ahead and call to action

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Right now, if you’re an SEO specialist, you would want to have anything and everything you can …

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A good meta description can help you to get more clicks

Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links …

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How to Optimize for Searcher Intent

How do you find people who value SEO enough to pay your prices? Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Each algorithm change brings the search engine closer to its …

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Avoid deeply nested reseller arrangements

Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same …

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Put a high traffic network into your SEO practise

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there …

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The first choice should be reporting

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. SEO is an ever changing and evolving industry with the search engines updating their algorithms …

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Try to get reviews and respond to them

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Sites that aren’t optimized for user intent and mobile SEO will fail. It’s all very well to know …

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SEO Is Not Dead

A wealth of data is available from simply looking at the search results. When you search for the queries you’re targeting, you can see exactly what sites the search engines think are the most relevant for those queries and how they stack up. You don’t merely want people …

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The number of keyword phrases

A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Helping search engines know what …

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