Attract plenty of links from other sites

It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability issues). Universal search. The impact to Google is minimal but does help with your …

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More focus is put on stickiness

The crux of any quality site is the content it creates and the connection that content has with its client and fan base. This is particularly handy when other sites have copied our website pages and neglected to take out the Meta Author tag. An experienced writer can create effective …

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Steps to Get Your Website Crawled Faster

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …

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Let's follow organic links best practise

Other tools that may also be useful are: Customer reviews also significantly improve the user experience by adding third-party credibility to your business. While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work …

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Understand about comment spam

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Also, you need to remember that to us, quality is subjective, but to Google, quality …

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Repurpose old walled garden sites

Business buyers in the process of gathering information for either a new buy or a modified rebuy will notice informative SEO content. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and …

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Quality content takes time and money

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Consumers often examine sets of product attributes across an array of brands. Google Webmaster …

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The back story of CTR

To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it …

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The secret behind authority sites

Brands can also be different but should incorporate the multiculturalism present in society. Content quality, content amount, and website information are all factors in your Page Quality Rating. For those of you wondering, "index" is another name for the database used by a search engine. So "to index" a page …

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Things you most likely didn't know about social media

Although these citations are indeed helpful across the board, they are particularly useful in enhancing your Search Results in the Search Engines' maps and geo-location rankings. If you head over to Google and search for "site:yourdomain.com" the result will show you how many pages Google actually has indexed …

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Stick to Your Plan

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). A product or brand with a high positive image retains control …

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Establish intuitive information architecture by considering javascript

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. In business-to-business markets, brand equity influences selections in the buying decision-making process. Make sure to compile a list …

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Do you want this synergized effort to lead to more consultations?

The Twitter community, on its own, began using hashtags. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. Your customers may not realize it, but high search rankings make you more credible in their eyes. Visual content has …

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The latest trends in web crawlers

You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to …

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How do you feel about backlinks now?

The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on …

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This year will be the year of javascript

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Since Google is the number one search engine in the world, it is the leader …

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Useful tips from experts in quality

There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly …

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Bucket brigades based on social media

Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. It takes time for Google to recognize your website and assign it the authority it deserves. It …

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Quick tips regarding hits

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. But …

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Maybe meta tags will be a thing of the past

Over the years, there have been many fundamental changes and updates to the ways in which Google, and other search engines, interpret their userrs queries. Ask yourself if people would even search for this content. Offsite references, reviews, and social links play a role in how your content performs on …

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Quick tips regarding RSS feeds

The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. Whether you’re selling products or services, you can use …

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Boost site speed and utilise scraping

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. your product is a mobile app). But there are many other things in play that …

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Utilizing Tiered Link Building Strategies

Both 301s and canonical URLs can be used to solve for duplicate content issues. Strategically written website copy includes well-thought-out internal links and calls to action. Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than …

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The truth about comment spam

Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually …

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Do a quick Google search for the phrases

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you …

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Determining the goal for the site

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Controlling most of the navigation from page to page on your site through text links makes it easier for search engines …

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We've reached a tipping point

When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just …

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Identify and target the best keyword

Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and …

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Monitor Brand Mentions

Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met. Links back to your site from elsewhere online are an important way to improve your search ranking; The largest expense associated with organic search tends …

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Rich snippet abuse

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. The truth …

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Businesses are born out of ideas

SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. Recognizing intent …

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Tell search engines what to index and what not to

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. Although many …

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Stay Focused on the Long-Term

Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try …

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On page optimization is an important component of SEO

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Google places importance on the amount your content is shared socially, they see this as a sign that …

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Competitor link profile analysis

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. A natural link profile has variety. The links come from different domains and links will have different strengths. Does the content add …

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