Engage with influencers

Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked …

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Optimal size of title tags

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. Producing content for search engines is also content marketing, list building, and relationship marketing. The process is iterative, so …

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What keywords your visitors will use to find you?

Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a …

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When to Consolidate Content for Maximum Impact

Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Search engines also rate keywords in header tags more heavily. By including relevant terms …

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Optimising the speed of Website

SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate. With Google's mobile-first algorithm, it is very important that your web pages look good on …

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Words and phrases that keep people engaged

Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start …

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Get familiar with the landscape of local SEO

Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget …

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Identify and remove duplicate content

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. A silly issue that causes huge problems -- and happens more often than you would think -- is that …

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What to Do to Improve Website Speed

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org …

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Quick Wins

Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Search Engine Optimization requires the inclusion of popular (highly searched …

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SEO Competitor Analysis

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). If you …

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Voice Searching Matters

The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google …

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Drop Keyword in First 100 Words

When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial …

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