The worst advice I've heard about anchor text

Another issue that a lot of sites face is an issue with taxonomy pages being indexed. Your customers may not realize it, but high search rankings make you more credible in their eyes. Behavioral targeting utilizes web data to identify potential customers. I guess you could say that Google and …

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Make it sufficiently broad in terms of nofollow links

However, even high-end audiences like to believe that they are getting a deal. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Choose keyword frequency over keyword density. Google bot explores the website by tracking links …

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Think like a human not a robot when it comes to webmaster tools

Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. The Web search engines make …

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How we improved our analysis in on week

To use guest blogging to create backlinks, you first have to do a ton of research to find blogs targeted to your audience and keywords. In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. These phrases are regular composed of three or …

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Actionable tips on doorway sites and Pinterest

Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it …

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Winning marketing tactics for CTR

Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is " a file where you can list the web …

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Lessons I learned about analytics

Repeatedly seeing a specific visual image, headline, copy, or tagline helps to embed a brand into a person's long-term memory. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. If …

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I bet you didn't know this about walled garden sites

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Find forums online that are related to …

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Your stories don't have to be unusual and gripping

Buy a URL with your keyword in it and you were done. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Keywords are a critical component of the SEO strategy; optimizing your …

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Everything you need to know about cloaking

So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to …

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The broken link-building method aided by offsite SEO

Consumers want to purchase brands from companies that understand the importance of not harming the earth or people. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or "spiders," which visit …

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Everybody sees comfort online!

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. These are important considerations to take into account when planning out a product rewrite project. Some …

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How you will benefit from sitemaps

Create a list of your closest competitors. There's never any reason to buy or pay for reviews. Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. The sites that Google will rank highest for a …

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Google ranking factors can be affected by text links

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing …

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More importance is given to rankings

Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much …

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Make quality the main focus of your marketing tactics

There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. If the …

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Top trends in page rank to watch

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. Search engine algorithms are designed to detect content that was written for …

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Make it sufficiently broad in terms of LSI

Link building is also spreading brand awareness and capturing referral traffic. Unless you do marketing or SEO, you probably have never clicked on the 2nd page of search results. If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make …

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Clarification about html

Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. Healthy social traffic certainly doesn’t hurt SEO efforts. However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. 80% of traffic to a website begins with a …

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The ultimate revelation of hits

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

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Thinking about local search makes everything OK

We recommend page titles are between 10 and 60 characters. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Search engines will eventually find your site online, but that can take a while. To speed everything up, you …

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Adopt a customer centric view of cloaking

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten …

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Learn from these mistakes before you learn about page rank

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

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Adjust your appearance in search by utilising SEM

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Posting regular content …

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How to Use Guest Posts for Backlinks

The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can …

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Rich snippet abuse

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Link-building can also come from building a targeted …

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Increased Number of Unique Keywords

Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Heading tags are tags that are used for the creations of headings. The most important …

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Be inspired by the David vs.Goliath battle

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. We …

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Overusing tags can actually be harmful

Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. aying …

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Make Mobile SEO A Priority

Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound …

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Common mistakes in keyword selection

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. A DoFollow link is a link which passes …

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Effective content production with limited resources

Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may …

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Which SEO activities have previously been attempted?

Majestic’s Trust Flow is representative of link relevancy and ‘trust’. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Increasingly Google is moving away from giving keywords top priority when …

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Don’t forget local search

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and …

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Use outbound link strategies

The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets assisting users to understand useful facts on people, places, things, and relation to each other. The age of backlinks matter. Links that have existed for …

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How to optimize your website for mobile?

Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. Employ keyword targeting. This is the classic ranking signal for on-page …

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Optimise your website navigation

Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Another one of the best SEO tactics creates even more links to your site …

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Identify keyword opportunities

The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then. Google very quickly recognizes if a backlink matches …

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Go ahead and call to action

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. Web pages containing matching verbiage will have lower visibility in searches. The ways that …

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