Another issue that a lot of sites face is an issue with taxonomy pages being indexed. Your customers may not realize it, but high search rankings make you more credible in their eyes. Behavioral targeting utilizes web data to identify potential customers. I guess you could say that Google and …

However, even high-end audiences like to believe that they are getting a deal. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Choose keyword frequency over keyword density. Google bot explores the website by tracking links …

Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. The Web search engines make …

To use guest blogging to create backlinks, you first have to do a ton of research to find blogs targeted to your audience and keywords. In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. These phrases are regular composed of three or …

Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it …

Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is " a file where you can list the web …

Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. One of the biggest movements in the industry, at the moment, is the idea of 10x content. We should know better. The trends will start to appear!

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Advances in technology create new digital marketing opportunities along with pressures to develop campaigns that can be viewed from any type of screen. More and more, search engines have begun to incorporate social context into their search results. Get contextual links to your site that'll boost your organic performance on …

Repeatedly seeing a specific visual image, headline, copy, or tagline helps to embed a brand into a person's long-term memory. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. If …

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Find forums online that are related to …

Buy a URL with your keyword in it and you were done. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Keywords are a critical component of the SEO strategy; optimizing your …

So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to …

Consumers want to purchase brands from companies that understand the importance of not harming the earth or people. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or "spiders," which visit …

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. These are important considerations to take into account when planning out a product rewrite project. Some …

Create a list of your closest competitors. There's never any reason to buy or pay for reviews. Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. The sites that Google will rank highest for a …

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing …

Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. If your current website …

Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much …

There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. If the …

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison …

Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. When you do …

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. Search engine algorithms are designed to detect content that was written for …

Link building is also spreading brand awareness and capturing referral traffic. Unless you do marketing or SEO, you probably have never clicked on the 2nd page of search results. If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make …

Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. Healthy social traffic certainly doesn’t hurt SEO efforts. However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. 80% of traffic to a website begins with a …

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

We recommend page titles are between 10 and 60 characters. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Search engines will eventually find your site online, but that can take a while. To speed everything up, you …

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten …

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Posting regular content …

The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can …

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. The type of traffic we want to build is the type that will compound and will never go away. We …

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Link-building can also come from building a targeted …

Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Heading tags are tags that are used for the creations of headings. The most important …

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. We …

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. One of the basic tools of the trade for an …

Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to …

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Undoubtedly, the number of mobile/tablet users in developed countries is …

Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. aying …

Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound …

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. A DoFollow link is a link which passes …

Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may …

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search …

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Search engines see millions of searches a day, and over a period of years, these data can be …

Majestic’s Trust Flow is representative of link relevancy and ‘trust’. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Increasingly Google is moving away from giving keywords top priority when …

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and …

The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets assisting users to understand useful facts on people, places, things, and relation to each other. The age of backlinks matter. Links that have existed for …

Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. Employ keyword targeting. This is the classic ranking signal for on-page …

Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Another one of the best SEO tactics creates even more links to your site …

The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then. Google very quickly recognizes if a backlink matches …

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. Web pages containing matching verbiage will have lower visibility in searches. The ways that …