Topical search engines are also referred to as specialty search engines. For sites that come up on the first page of a search or within the top ten, web traffic increases ninefold. Trends come and go, but money makes traffic happen the fastest. Google counts thousands of PhDs as employees …

Cookies placed on the individual's computer track the data points as he moves from site to site. Google doesn't like using the word 'penalty' but if your entire site is made of entirely of republished content - Google does not want to rank it above others who provide more of a …

Knowing website referrals can help you identify which link-building strategies are working. The advantage of web directories over typical search engines is that all the links are (usually) reviewed by human editors for quality, relevance, and suitability before being posted online. While mere repetition of the same ad may accomplish …

Finding authoritative sites that'll link back to your pages can be difficult. In addition, Google offers many tools to help you along the way. Build links as if Google didn't even exist - links that will bring you customers in addition to rankings. Most searches are short because of what economist …

To attract online attention for your business, you can't just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). SEO criteria frequently changes and becomes more …

The premise of Blended Search results is that the multiple types of results complement each other, and ultimately provide the web visitor with more complete, relevant search results. Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. Don't try and …

This is why when Google considers your content as "thin content", it penalizes your website and consequently, this harms your SEO. The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties …

Maybe enter into a share agreement with local businesses to share each other's links on your sites? Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about the brand and are willing to share that enthusiasm within their …

SEO's journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Even if you have a site already, it …

Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos. It also needs to address the area of content presentation: how will this content be presented to end users? Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is …

Empowerment means consumers believe they have power throughout the relationship and not just at the beginning when they joined the program. Sound SEO strategies aren't susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. That is why features …

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a …

nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you …

Another issue that a lot of sites face is an issue with taxonomy pages being indexed. Your customers may not realize it, but high search rankings make you more credible in their eyes. Behavioral targeting utilizes web data to identify potential customers. I guess you could say that Google and …

However, even high-end audiences like to believe that they are getting a deal. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Choose keyword frequency over keyword density. Google bot explores the website by tracking links …

Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. The Web search engines make …

To use guest blogging to create backlinks, you first have to do a ton of research to find blogs targeted to your audience and keywords. In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. These phrases are regular composed of three or …

Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it …

Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is " a file where you can list the web …

Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. One of the biggest movements in the industry, at the moment, is the idea of 10x content. We should know better. The trends will start to appear!

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Advances in technology create new digital marketing opportunities along with pressures to develop campaigns that can be viewed from any type of screen. More and more, search engines have begun to incorporate social context into their search results. Get contextual links to your site that'll boost your organic performance on …

Repeatedly seeing a specific visual image, headline, copy, or tagline helps to embed a brand into a person's long-term memory. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. If …

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Find forums online that are related to …

Buy a URL with your keyword in it and you were done. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Keywords are a critical component of the SEO strategy; optimizing your …

So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to …

Consumers want to purchase brands from companies that understand the importance of not harming the earth or people. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or "spiders," which visit …

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. These are important considerations to take into account when planning out a product rewrite project. Some …

Create a list of your closest competitors. There's never any reason to buy or pay for reviews. Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. The sites that Google will rank highest for a …

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing …

Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. If your current website …

Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much …

There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. If the …

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison …

Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. When you do …

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. Search engine algorithms are designed to detect content that was written for …

Link building is also spreading brand awareness and capturing referral traffic. Unless you do marketing or SEO, you probably have never clicked on the 2nd page of search results. If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make …

Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. Healthy social traffic certainly doesn’t hurt SEO efforts. However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. 80% of traffic to a website begins with a …

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

We recommend page titles are between 10 and 60 characters. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Search engines will eventually find your site online, but that can take a while. To speed everything up, you …

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten …

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Posting regular content …

The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can …

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. The type of traffic we want to build is the type that will compound and will never go away. We …

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Link-building can also come from building a targeted …

Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Heading tags are tags that are used for the creations of headings. The most important …

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. We …

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. One of the basic tools of the trade for an …

Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to …

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Undoubtedly, the number of mobile/tablet users in developed countries is …