The truth about static pages

Sometimes Google throws little wrenches into the machine. Unique content signifies quality. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Research proves the importance of gaining a presence on the first three pages returned by the search engines …

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Reduce PopUps or Distracting Ads

The marketing mix - price, product, distribution, and promotions -represents the starting point. Search engine optimisation is always evolving. cross-selling possibilities. Starting with relevancy between meta tags, content and going as far as using text modifiers to 'emphasize' certain keywords or content.

Top trends in organic links to watch

Only for …

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Use organic outreach along with cloaking to make a difference

Many firms set behavioral goals for advertising programs. Beyond search-triggered alerts, there are also social alerts and automated recipe alerts. Short domain names are easier to remember. An increase in visitor traffic is always good news (unless your site is having performance problems).

The latest trends in link bait

Most …

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Carve out time for concentrating on webmaster tools

Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. Getting to the top of search engine results often requires multiple factors to work in your favor. Mobile content should be short, useful, interesting, and easy to navigate. There's never …

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Invest in keyword research

Many times, both consumer and business-to-business segments are present. It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. Understanding their methods will give you an idea of how they appeal to their customers - and how your own philosophy must stand out from …

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Is this the end of blogs as we know it?

Today, people tend not to look for products; instead, they’re looking for information. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. By …

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Set-up An RSS Feed For Your Blog

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. For example, content that can be found on articlesbase.com and ezinearticles.com …

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Unexpected ways html can impact your marketing efforts

This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links …

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Concentrate on actionable long tail search

Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how …

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Tell me more about web portals

If people have no power to affect change, then they cannot do their jobs. Paid link-building is considered black hat SEO and is likely to incur a penalty. Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a …

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Emphasizing fast results by using plugins

If you command authority in your specific niche, Google will always see you as an important asset. This is where the confusion comes in. There are simply no shortcuts in SEO anymore – you can’t just jam a random site on top of search results. Maybe a little bit of …

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Get help in evaluating potential link partners

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Both of these tools are free, but will only check up to a certain number of URLs. By adjusting the title we …

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Using Traffic Estimation Tools

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. With these tools, you …

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Unlocking the mystery of duplication

Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into …

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How do you make a Google friendly title?

If you command authority in your specific niche, Google will always see you as an important asset. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep …

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Are you planning to use your keywords for advertising?

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. There are …

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How do you make a Google friendly website?

Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Search …

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Discover competitors' common backlinks

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

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Mobile Friendliness

If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly. Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content …

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Acquiring future-proof links

There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. SEO technique that is not approved by Search …

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Create compelling content

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing …

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Google has made its review markup guidelines fairly clear

If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. Keywords or …

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An interesting and useful copy is no longer enough

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. You’ve seen what links you and your competitors have. Now it is time to start building up your profile …

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Digital marketing is about communicating with your audience

Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. 99% of …

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The key here is to make sure SEO is worthwhile

There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition …

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Optimising your site for featured snippets

When it comes to improving the page rank of a webpage, none other than backlink comes to the rescue. Backlinks are so much effective, that implementing quality backlinks instantly works in improving search engine ranking for your web page. Your website must be easy for visitors to use if you …

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Leverage the power of social media and watch your rankings soar!

Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events …

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Using Search Results for Competitive Intelligence

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche …

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Forum signatures build SEO links

Some businesses don’t like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. When it comes to word count, you …

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Link all your content to your social media pages

Get contextual links to your site that’ll boost your organic performance on search engines. Search is the #1 driver of traffic to content sites, beating social media by more than 300% The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty …

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Think about Long Tail Keywords

SEO is something that is constantly evolving and changing. Bold and italics can make your keywords stand out more with the search engines. Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a …

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Produce quality, SEO-friendly content

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and …

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More about the pros and cons of backlink indexing

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. If you are using …

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Understanding the rationale behind competitor analysis

Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will …

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Are Dynamic Pages Too Dynamic to be Seen At All

A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that …

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People use different wording to name the same thing

One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t …

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Organic SEO is a lengthy process

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Backlinks are the fuel that drive …

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Don't Forget: Content and Links Are Key

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

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