Does your website feature evergreen content, or are all your posts short-lived? In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) – chances are, the original site will have the ranking advantage.
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A proper SEO makes a website rank in the first page of SERP. The Panda update (most
recent update July 2015) scans your site’s content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). When you use keyword research and optimize evergreen content pages for SEO, you can improve your website’s search rankings. This boosts your online authority and drives more and more traffic to your website. You notice a spike in organic traffic from a foreign market that piques your interest.
Beginner's guide to offsite SEO
To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you. Any link to another
part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds its products to Amazon to greatly increase sales.
Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. Once you’ve created a qualified following, then it takes time to engage with your audience. Is there ample feedback? Gaz Hall
, a well known SEO Expert from the UK, said: "The meta keywords tag allows you to provide additional text for search engines to index along with the rest of what you’ve written on your page. Meta keywords can emphasize a particular word or phrase in the main body of your text."
Your marketing strategy could use a facelift - consider including trust rank to adhere to best practise SEO principles
Conversions come purely from building trust with the people sitting on the other end of the inter-tubes. Link popularity is an
example of the move by search engines towards off-the-page-criteria to determine quality content. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here.