The first thing you need to do is revolutionize how you think about working. Your success depends as much upon what you are as upon what you know or do. Does a Porsche buyer want the cheapest car or the best-looking dates? Contact the customer a few days before the bill is due to remind them it needs paying, and then ring them the day it is due, and then continue to ring them until it is paid.

Design : the lifeblood of your business

Mercedes-Benz and BMW provide the best products. Likewise, you can't start your own small business or continue buying what you want and need for your existing business without money. When drafting and evaluating potential mission and vision statements, ask if the opposite of a proposed statement is obviously undesirable. Review the agenda and ask if any changes are needed.

What should you charge for what you?re selling?

They want to believe that you will take care of them, treat them right, and give them the best for what they need. Is a tractor an asset? Do the individual parties really know what is most important to them? You can take advantage of listening to others experiences, and use this knowledge to build your project faster and safer.

Spend one day per month with the team.

Be mindful also of the myriad associations attached to and conjured up by your choice, shrewdly opt for one that distinguishes your firm from the competition, and remember that the brand itself is of considerable importance, perhaps your most valuable, asset. What you GET is a RESULT of what you GIVE! Act like an entrepreneur. Fixed costs are constant regardless of the level of business activity.

What should you charge for what you?re selling?

Use the projections in your business plan as guideposts as you move forward. When you know your costs, you will manage better and make more profit. Whether you choose to mail a postcard to every customer in your zip code or take out an ad in your industry trade magazine, be sure to track the results and calls you get from each marketing activity. Business endeavors are often complicated by human factors: misunderstandings, absenteeism, selfish agendas, ego clashes, personal business performed on company time, and more.

You will know failure

Then look at your sales and marketing budget and efforts. When is the last time your project manager held a meeting without you leading it? Now, thanks to the proliferation of social networking and online media, paid-for advertising is in crisis and free is not only possible, it is expected. It is important, however, that the new product offer something the older one does not in order to prevent confusion or resentment among customers.