Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Personalization is one of the most talked about frontiers in search. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits.

Understanding who you’re trying to reach is a vital step in crafting a working SEO strategy

Understanding SEO is crucial to significantly increasing your traffic and brand awareness. There’s a debate as to whether or not this really matters. Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice. Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience.

SEO Killers - Duplicate Content, Spam and Filler

If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether you are doing it yourself or asking your web-design firm to do it for you. Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query. It has long been understood that Google’s ranking algorithm is complex (by design).

Search engines will read whatever you put in your title tag

Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. Guest posting; submitting the same article to multiple websites, stuffing content with keywords that are rich in links; these are things Google can penalize you for. It’s always recommendable to write great content, use keywords naturally, and ensure content is 100% plagiarism free every time. Gaz Hall, a well known SEO Expert from the UK, said: "The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning."

You Can't Have Search Without Social

Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword If you're anything like me, then you're looking to understand why certain things work the way they do. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content.