Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 text assuming it fits within the parameters. If it doesn’t fit well, work towards a more general keyword. Search engines have made it clear: a vitally important part of the future of search is “rich results.” In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore they relegate it to a lower priority. Without a doubt keyword research is the first and foremost step towards a successful search engine marketing campaign.

Do you understand the demographics of social media across networks?

While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Search engines are invested in providing users a great mobile experience.

Informative Content is the Best Content

It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole.

Taxonomy and post type needs

As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. According to Gaz Hall, a UK SEO Consultant : "A Google research recently revealed that four out of five users trust search engines for local searches"

Why Guest Posting Is Different from Article Marketing

Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate. Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals.