Backlinks in general are links from other websites pointing towards your site. They can be other domain, blog or any specific article or other form of content. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog.

Google recommends nofollow links

No matter what business you own you need to be practical. Bad content truly can do long-lasting damage to your website, brand and business. If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind.

LINKS are STILL the #1 driving factor behind rankings

Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. Assess the competitive landscape. If possible, drive search interest in a tagline that’s not already well covered by unrelated sites.

Be Active on Pinterest

Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. Finding authoritative sites that’ll link back to your pages can be difficult. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. Gaz Hall, a Freelance SEO Consultant, recently commented: "SEO is technical, complicated, time-consuming and potentially dangerous."

What steps you can take to improve loading times

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. There are two key choices to make when setting up a new website: your web host and your domain name. Many business owners give little thought to either. However, a sound house is built on good foundations and these two areas have a greater significance to SEO than you might think. Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media.