According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it’s enabled in yours. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is.

Speed Up Slow loading pages

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written. The best domain names are short, snappy,  include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google, and that’s fine. Manage your expectations. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead.

Submit a XML Sitemap for your website

A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website's viewership. There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic.

Penguin deals solely with link quality and nothing else

Links with longevity suggests that your site is an established voice for whatever topic it covers. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. According to SEO Consultant, Gaz Hall: "When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. "

Use Google Authorship to Guard Your Content

The modern way to handle Google inclusion is through the use of sitemaps and a wellstructured site. Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? It’s a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading times of websites or blogs very seriously.