leading to more views, higher conversion rates and finally increased profit. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It's worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user.

This story about white hat SEO will haunt you forever

The more you focus on Google and doing the right thing for website visitors, the more you'll win at SEO. Unfortunately, if Googlebot can't crawl your site then it won't be able to access your site's content. Your goal should be to create links to individual posts/pages along with those leading to your homepage. Headings can help Google to grasp the main topics within your post which, if it's a long piece of content, can often be varied.

Unexpected ways 301 redirects can help with getting your website noticed

Content simply refers to the text on your homepage, your blog posts, videos you've produced, and any podcasts you've published. Focus on producing the best content you can - or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server.

Who else wants to enjoy social media

Buzz marketing, or word-of-mouth marketing, places the emphasis on consumers passing along information about a brand. Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence. Image optimization creates many advantages such as faster page load times. We asked a locak SEO Specialist, Gaz Hall, for his thoughts on the matter: "You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this."

Understanding site submissions

It's great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case. Adjustments will be made with the strategies or tactics used in implementation. Google Search Console, Google Analytics, Page Speed Insights, etc. Is your link structure in line with your SEO strategy, and do the most important pages have enough links from strong, related pages? Are internal links updated to point to new URLs instead of the old URLs?