Mention anything of an especially attractive or meritorious nature you may have. Advertisers are not going to spend money advertising on sites few people visit, and, for the first few years at least, not enough people will be visiting yours. Repeating contract language in an effort to impart greater emphasis is dangerous, as differences in context can lead to confusion in meaning and an unfavorable interpretation in a court of law. At times, banks everywhere seem to clamp down on lending, refusing to back even clearly superior borrowers.

You can?t control your readers? responses

Constant monitoring becomes easy for the owner and upper management when systems are in place and being followed. Will you have already cashed out and be relaxing on a beach somewhere, enjoying your hard-won gains? Maybe you stand for the right to education for every child around the world, or are very sensitive to gender equality. This is the one place where you are sure to win; no one can beat you at being yourself.

Describe the whole industry in which you operate and point to your position in that universe

Managerial decisions are future oriented, and an interactive business context limits the value of linear extrapolation from the past. Tell them your story. Manage the systems rather than controlling or doing the work. But the vast majority of retail stores are not destinations; customers do not travel specifically to them.

Price too high and lose customers

When you know your costs, you will manage better and make more profit. Will you command a rapidly growing empire? When you continually solve everyone else's problems, your people can't grow or become the best they can be. If you are starting a venture without any money, you will have to do most of the work yourself ' and you will have to plough everything you earn straight back into the business.

An expert isn?t always the person who knows the most

Give poor players a chance to improve or get rid of them. Put another way, if you choose the wrong business, you re going nowhere. You do not have to provide exact dates of employment. For example, a consumer who feels prosperous after making new purchases may end up making even more purchases and take on excessive debt.

Timing, in business as in other areas of life, is everything

Many of them are novel, but all are salable if the store is properly managed. Don't give up. Will you be running a business that hasn t increased significantly in size? You built your friendships by spending quality time with them and doing lots of fun things together.