Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the attention of the users and engaging them is not welcome by the search engines. Links back to your site from elsewhere online are an important way to improve your search ranking; Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories.

Write a keyword-rich introduction about user generated content

Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. Therefore, the main task is to think about your users first, how they navigate your site, and their satisfactions at using your website; Think of it like a roadmap that makes it easier for search engines to crawl and index your site. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative.

Lets look at our approach to social media

So getting your website higher in the search engines is extremely important. The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless.

Be mindful of googlebot crawlers

Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. Information Architecture allows people and search engines to better understand the content structure on a site. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. Gaz Hall, a well known SEO Expert from the UK, said: "This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that offer little in way of value to your audience – and will usually come in the form of extremely short webpages comprising only a few sentences."

Think like a human not a robot when it comes to offsite SEO

Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. These are all very important questions to ask yourself when assessing the homepage and website overall. Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms.