Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Search drives an incredible amount of both online and offline economic activity. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement.

Broken Internal and External Links

The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Your content will only help the site to rank higher if it is comprehensive and engaging.

Do Forum Posting To Increase Brand Awareness

If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. SEO is pretty much based on keywords. The key to a good SEO strategy is to find out what words users type into a search bar when they look for websites like yours. With a list of relevant keywords in your hand, you’ll be a half way there. s. Good SEO is all about finding phrases that pay that are relatively popular with searchers but relatively underused by your competitors.

Don't go overboard at the risk of being penalized for stuffing

If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. A Google research recently revealed that four out of five users trust search engines for local searches Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers are searching for. The main goal of SEO is to increase your search visibility and your organic (free) traffic. Gaz Hall, a Freelance SEO Consultant, recently commented: "With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own."

Think about your cluster content

I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. For experienced marketing teams, the content creation process has become a high-level assembly line. To be a part of the party, make sure your business website uses structured data markup. Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information.