On the subject of liability, here is a good place to deal with the question of whether you are already being sued for a product s perceived failings and, if so, how you plan to deal with it. Repetition can be an effective way of learning: It drills information into our memories. It is related of a Yankee book-peddler that he sold three copies of the same book to a family in one day--to the husband in the store, to the wife who was calling at a neighbor's, and to the daughter at home. You ll want to stress such things as corporate mission and vision statements and analyses of current industry and economic factors.

Obstacles don?t have to stop you

As you read such a document, you may make a surprising discovery, such as that you don t really want to own a large, fast-growing enterprise but would be content with a stable small business. Profit can be used to help you through tough times. By a system of large-sized coupons--we will say a foot square--you can put into practice a unique system that will appeal to the heart of every housewife. These different accounting figures are used by middle managers in the different negotiations processes.

Whether you think you can, or think you can?t ? you?re right

It's better to tell customers one thing likely to be important to them rather than everything that may be important about the product. Wear magnifying glasses. Promoting innovation and entrepreneurship, for instance, has been high on the agenda of policy makers in the hope of promoting economic development and progress. Just raising questions can sometimes lead to a solution, or at least ensure that if conditions change you won t be forced to make decisions hastily.

Your Main Focus Should Be Governance

Sound management and operations begin with a clear set of company guidelines specifying how you want to do business. Do you keep trying and trying to build a better company but can't seem to make it happen? But one can endure stress for only so long before performance declines and exhaustion is reached. Most companies you compete with probably provide good service, good quality, and good prices.

No more romanticizing about how cool it is to be an entrepreneur

Track your contracts, accounts receivables, liabilities, and cash. So if you feel you have a compelling vision, there s no reason not to share it in your plan. No, you won t have to be stuck in a cubicle all day long, eat lunch at the office cafeteria, spend hours in traffic during rush hour, hit the gym at the same time as everyone else and wait in line for the next available treadmill. It is not based on providing the lowest price.

There?s always a way ? if you?re committed

The old saying about bankers lending only to people who don t need to borrow is almost true. Adobe gives away its Reader software but charges for its Acrobat program that makes screen readable documents. When deflation occurs within a given industry or market segment due to a productivity increase, it is usually not problematic as profits are not adversely affected. When you work too hard and make all the everyday decisions, you'll never have time to get better, and you'll peak at the level of what you control.