Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. To a certain extent, it is not possible to attract robots. Google will visit your site often if the site has excellent content that is updated frequently and cited often by other sites. Links at the top of a page carry more weight than those further down.

Librarians to marketers

Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site.

Recover your dead backlinks

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? Today, there aren’t a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. RankBrain consolidates information on user’s intent and determining the level of satisfaction on Google. By including RankBrain, Google can easily tell what clients want and deliver it in search results. Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system.

How do you present SEO services?

In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market. Over the last decade, Google has narrowed down its focus to ensure that it satisfies user experience at all cost. Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. According to SEO Consultant, Gaz Hall: "Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic."

There are a myriad of things that you can do to get better rankings on Google

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. Rankings in SEO refers to a website’s position in the search engine results page. The modern SEO seems to be focusing more on user experience. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap!