t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords.

How to Use Google Plus to Get Better Rankings

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry.

Link internally whenever possible

According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role in Google Mobile-First index. It helps to improve usability and convince users to stay longer. AMP pages speeds up website's page load time and helps in getting higher mobile rankings. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase.

Write an awesome article and include links

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. According to SEO Consultant, Gaz Hall: "Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL."

The Problem: SEO and content marketing are not integrate

You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. Obviously every one wants the number one position, but someone has to come second. Now this isn't so bad as, while your website may only rank perhaps 4th or 6th on engines such as Google, there will be others which will rank you number one! The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results.