Price is also dependent on other issues such as service. But finding good customers cannot always be easily delegated. Now is the time to start creating equity and building wealth. At the top of the list are public offerings of stock, which may cost several hundred thousand dollars in legal and accounting fees to put together and require a great deal of your own time and attention.

Accept responsibility, reality, and risk for the situation your business is in and where it is headed

Random ideas get random results. Push strategies are most effective when an item is an impulse purchase, brand loyalty is low, or when consumers already understand a product's benefits. When feeling stuck while weighing an important decision, it is almost always helpful to seek out new, objective information on any aspect of the matter even if the effort or information to be gained initially seems of little value. You don't need a PhD, a master's degree, or even an undergraduate college degree to succeed in business thanks to the knowledge you can pick up on your own through mentors, experience, and plenty of reading.

Don?t talk in jargon; not everyone is deeply embedded in your industry

Save your best material for the words you speak. That doesn t mean you shouldn t make the best case you honestly can for your business. Frequently these will be convertible bonds that can be exchanged for shares of stock. The man of ideas counts in the trend of affairs as he has never counted before.

Create products that solve the market?s problems

It is making customers aware of what you do, how well you can serve them, and creating the right perception of your company. Although this is a diverse group, it is a finite one. Getting your customers to pay upfront or soon after is only one half of the cash flow story, however. Naturally, anyone who is considering partnering with you is going to have similar concerns.

Make a profit every month

Energetic, optimistic entrepreneurs tend to believe that sales growth will take care of everything, that they will be able to fund their own growth by generating profits. And then watch your bottom-line results improve significantly. The building creates a net income every month, without much effort or work. If for some reason you still don t see the need for or advantage of targeting a narrower market to sell your products, or if you have a portfolio of products that you want to sell to different types of people, remember that, at the very least, your message itself must be formulated differently for different target markets.

Successful people ask better questions

Angels often take a personal interest in a project and may simply believe strongly in the person behind it . Men will trade most where they can do best. In fact, if you can t offer some combination of features that sets you apart, you ll have difficulty writing a convincing plan. When you vision to borrow the management consultant s trick of turning nouns into verbs you imagine the loftiest heights you could scale, not the next step or several steps on the ladder.