You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy.

Find the strongest competitors healthy backlinks

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit. By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret.

Use discretion with hashtags

Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior.

Not recommended: over-optimized anchor texts in your internal links

If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. Google can’t infer or “make sense of pictures, colours or music.” So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded, italicised and underlined words. White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. Gaz Hall, a well known SEO Expert from the UK, said: "It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword."

Strive to create 10x content

The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. A successful search acquisition strategy begins with understanding the searcher. Searchers themselves provide very little that indicates their intent. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for bloggers to focus on. There’s a debate as to whether or not this really matters.