Create a perception of value by letting customers know why they should hire your company or buy only from you. Direct target marketing can include taking your top ten customers to lunch or a ball game, manning a booth at an industry trade show, speaking at a conference, sending helpful articles or brochures to your mailing list, sending thank you cards and customized gifts to loyal customers, or sending a monthly top-ten business tips list to your e-mail newsletter subscribers. When we did this, I found a few charges that didn't even end up on our jobs, like patio cover lumber, house re-paints, extra carpeting, fireplaces, a Jacuzzi, and a trip to Hawaii! When you face unusual circumstances, you need a variant on the working plan.

Can you safely match your products or services to customers' demands?

The best way to do this is by creating the most realistic version of one, two, or even three different members of your ideal audience. Others, however, may suspect the omission means you haven t thought about it or are having trouble getting the paperwork in order. They will listen to you more attentively if they feel that the information concerns them. If possible, take a few samples of your choicest goods with you.

Seeking better business opportunities

If you spend all your marketing money on uniforms for your employees, keeping your facility spick and span, and doing excellent work, you may not achieve your marketing goal (more revenue at a higher price). . This is a good way to advertise when the article is a cheap affair which can be shown in the street. Men will employ you if you mean business.

Cracking the profits code

How much training do your provide? Competition from substitutes can occur at many levels, including product, ingredient, service, and convenience. They also don't know what the finished cost of their products or services are, including the labor. You should try to foresee times you ll need to borrow money and arrange a line of credit or other loan before you need it.

Picking up a set of specifications for Sales

Assembling the various elements of solutions requires motivating others and coordinating joint action without hierarchical authority. Documented written systems allow you to reduce problems and deliver to your customer every time. Review the agenda and ask if any changes are needed. Create and install two written systems per month.

Selling your product through your platform

The lingo of the business world ' cash flow, profit and loss statements, accounts receivable, debt-to-equity ratio, and so on ' makes small-business ownership appear far more complicated than it really is. Use quality photos, professional graphics, and good links to other sites. They feel they have to make every decision, big and small, and hold tight to the controls like a joystick in a video game. If you re going to come out with a diving board or offer diving-board maintenance services, you need to be prepared for this legal issue.