After all, who thought they needed an iPod or an iPad until they saw them and fell in love with them and realised they really did? It gives people the idea that you have a well-thought-out plan of action so they have more confidence that you have credibility and feel they are not jumping onboard what may soon be a sinking ship. Then you can determine where you get the biggest bang for your marketing buck. A financial statement for one period is useful, but static.

What information or assistance could you use?

That way you get several points of view, and it is a much less onerous commitment for everyone involved. Many of the most successful businesses are financed by banks, which can provide small to moderate amounts of capital at market costs. Put your priorities first and reap the real rewards of business ownership. The greatest college on earth is the business world.

Don?t play games that you don?t understand

It s also why you ve spent time defining the profile (avatar) of this niche. The many disciplines in business are often organized and studied independently. Because your costs are likely to be much cheaper ' the price of raw materials, office space, and so on are all much more likely to be open to negotiation in tough times than in good because there will be fewer customers for them ' and so suppliers will all be competing for your custom. It must also be a resource center to help your customers solve their problems.

Whatever you do, don?t neglect public relations and publicity

But be cautious with your marketing budget. If you d begun a car dealership specializing in yacht-sized gas guzzlers right before the Arab oil embargo in the 1970s, you would probably have been out of business in less time than one had to sit on the resulting lines at gas stations, through no fault of your own. Some of the richest people in the world made their money buying Microsoft stock when it was only $10 per share, and then sat back and waited for it to grow in value. Pricing has a very psychological effect.

Do you learn from your mistakes?

Hence, the really commanding business brain is at an immense premium in the market. Know your numbers, manage your financial systems, and watch your bank account grow. Successful business owners who move from a micromanaging role into a leadership one can build successful companies. Today, with the Internet, you have the capacity to research and find real data.

Secrets your parents never told you about sales

You hire people because you can't do all the work yourself. While some insist on endless planning, others try to speed up the process. The best way to do this is by creating the most realistic version of one, two, or even three different members of your ideal audience. Your job is to explain what's expected and then provide feedback regarding their progress.