Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines.

Update and Republish Old Content

Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Use description meta tags to provide both search engines and users with a summary of what your page is about! Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website.

Relevance is the key issue

Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. A major consideration when creating internal backlinks is how you link different assets together.

Create individual blog posts that rank for specific keywords

Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Gaz Hall, a Freelance SEO Consultant, recently commented: "Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site."

Rich snippet abuse

Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Good sitemaps help humans to find what they are looking for and help search engines to orient themselves and manage their crawl activities. Googlebot, in particular, may complete the indexing of your site over multiple visits, and even after that will return from time to time to check for changes. Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage.