There’s a debate as to whether or not this really matters. How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool.

Make it sufficiently broad

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search. What factors do you need to bear in mind? Does keyword usage still apply?

Earning links

If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use them more efficiently in combination with one another; and to ensure that the end result is not unreadable garbage. What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn natural inbound links by creating amazing content. When we develop back-links, publish visitor content, or basically promote on a website, we want well-known websites because these are the ones that will work.

Organic SEO is a method to help a website obtain visibility, ranking, and popularity with search engines

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. According to SEO Consultant, Gaz Hall: "The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. "

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When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the customer by having purchased your product or service. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear.