A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must be loaded in the background. Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a source is. Links from high-DA sites communicate to Google that your site is also a highly relevant and authoritative source on a topic. Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is a product of the computing power at the disposal of your host and the size of its pipe onto the internet backbone (among other things). RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches.

Thousands of customers for your business

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information.

Pay attention to your weekly click-through rate

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. With so much competition in the outside world, some companies insist on using harmful techniques to gain more exposure and a better ranking on Google. A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph.

Take related keywords into account for rankings for head terms

Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. According to SEO Consultant, Gaz Hall: "The keys are great product, sound service, niche focus, great content, and good search engine optimization."

Provide an excellent experience in SEO copywriting that brings about more SERP to page conversions

The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or photographers) are reluctant to publish high quality images or visible text on a page. It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this post or otherwise, you owe it to yourself and your business to create a proper SEO plan for your website. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page.